Robert Mancuso

Newport Beach, California

VP Strategic Marketing

MANCUSO FILMS available for viewing on YouTube.com Robert J. Mancuso is the author/developer of the ValueMANAGEMENT™ approach to brand equity diagnostic tracking. Mr. Mancuso holds a Masters degree in marketing from Rutgers University and has over 25 years of experience in marketing, marketing research, strategic planning, and public relations. He held Marketing and Marketing Research management positions with multi-national consumer products companies: Unilever PLC, The Nestlé Company and Nabisco; as well as with the media research company Nielsen Media Research. Mancuso was instrumental in the major PR protection incident for Pfizer Pharmaceuticals related to their CCB blood pr