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TechStars for a Day - Seattle; Getting Started

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Robert Pease
Robert Pease

Preso covering getting started and getting to market delivered to TechStars Seattle 6/3/2011

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Getting Started…TechStars for a Day - SeattleJune 3, 2011 Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion robertcpease@gmail.com 206.237.0397 @ReplyToAll
About me Formerly VP Marketing @ Gist (acquired by Research in Motion in Feb -> the BlackBerry folks) 10+ years of startup experience; product & marketing roles; some success/some spectacular failures My preso is (mostly) about what happens after your first release
Plan vs. Reality Your plan is accurate until the other guy moves…
Twice as long, half as much Your goal is to accomplish twice as much in half the time
Always hire better than yourself 1.1 n Find people smarter than you to join your team
Mitigate technology AND market risk Will it work? vs. Does anybody care?
Know your target customer….by name Get outside the self-reinforcing loop for true customer feedback
There is only one silver bullet… Do many things, not one thing
Create fans & take them on your ride Love everybody equally & make them part of the adventure
Relationships matter… Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, bloggers, etc., etc.
Exit is the end of the beginning… WHO ARE YOU ?
Questions? Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion robertcpease@gmail.com 206.237.0397 @ReplyToAll Slides available: slideshare.net/robertcpease

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TechStars for a Day - Seattle; Getting Started

  • 1. Getting Started…TechStars for a Day - SeattleJune 3, 2011 Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion robertcpease@gmail.com 206.237.0397 @ReplyToAll
  • 2. About me Formerly VP Marketing @ Gist (acquired by Research in Motion in Feb -> the BlackBerry folks) 10+ years of startup experience; product & marketing roles; some success/some spectacular failures My preso is (mostly) about what happens after your first release
  • 3. Plan vs. Reality Your plan is accurate until the other guy moves…
  • 4. Twice as long, half as much Your goal is to accomplish twice as much in half the time
  • 5. Always hire better than yourself 1.1 n Find people smarter than you to join your team
  • 6. Mitigate technology AND market risk Will it work? vs. Does anybody care?
  • 7. Know your target customer….by name Get outside the self-reinforcing loop for true customer feedback
  • 8. There is only one silver bullet… Do many things, not one thing
  • 9. Create fans & take them on your ride Love everybody equally & make them part of the adventure
  • 10. Relationships matter… Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, bloggers, etc., etc.
  • 11. Exit is the end of the beginning… WHO ARE YOU ?
  • 12. Questions? Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion robertcpease@gmail.com 206.237.0397 @ReplyToAll Slides available: slideshare.net/robertcpease

Editor's Notes

  1. Always hire better (1.1x)Rising tides lift all boatsFavor work ethic and passion over credentialsAmbiguity reigns
  2. Technical Risk – does it work?Market Risk – does anybody care…and will they pay for it?
  3. Talk to them oftenThey won’t want to hurt your feelingsBefore->During->AfterWrite a narrative…That people care aboutAnd you can cost-effectively reach themIdentify and plan for latent vs. realized demand