TechStars for a Day - Seattle; Getting Started

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Preso covering getting started and getting to market delivered to TechStars Seattle 6/3/2011

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  • WONDERFUL JOB!.... STARTUPS...Send your pitchdeck to over 5700 of VC's and Angel's with just 1 click. Visit: Angelvisioninvestors.com
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TechStars for a Day - Seattle; Getting Started

  1. Getting Started…TechStars for a Day - SeattleJune 3, 2011 <br />Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion<br />robertcpease@gmail.com<br />206.237.0397<br />@ReplyToAll<br />
  2. About me<br />Formerly VP Marketing @ Gist (acquired by Research in Motion in Feb -> the BlackBerry folks)<br />10+ years of startup experience; product & marketing roles; some success/some spectacular failures<br />My preso is (mostly) about what happens after your first release<br />
  3. Plan vs. Reality<br />Your plan is accurate until the other guy moves…<br />
  4. Twice as long, half as much<br />Your goal is to accomplish twice as much in half the time<br />
  5. Always hire better than yourself<br />1.1<br />n<br />Find people smarter than you to join your team<br />
  6. Mitigate technology AND market risk<br />Will it work? vs. Does anybody care?<br />
  7. Know your target customer….by name<br />Get outside the self-reinforcing loop for true customer feedback<br />
  8. There is only one silver bullet…<br />Do many things, not one thing<br />
  9. Create fans & take them on your ride<br />Love everybody equally & make them part of the adventure<br />
  10. Relationships matter…<br />Customers, prospects, advisors, investors, competitors, journalists, vendors, partners, mentors, strangers, classmates, bloggers, etc., etc.<br />
  11. Exit is the end of the beginning…<br />WHO<br />ARE<br />YOU<br />?<br />
  12. Questions?<br />Robert Pease, VP Marketing @Gist -> Marketing at Research In Motion<br />robertcpease@gmail.com<br />206.237.0397<br />@ReplyToAll<br />Slides available: slideshare.net/robertcpease<br />

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