Personal Information
Organization / Workplace
Rochester, New York Area, Northeast United States
Industry
Advertising / Marketing / PR
Website
www.catalystinc.com
About
Strategically driven, concept and hands-on thinker and executor. Expert in developing and managing marketing programs that drive new business, including content strategy and content marketing, direct marketing and digital/online marketing, demand generation programs, social media strategy, marketing communications, public relations, and promotion campaigns. Highly experienced both client-side and agency-side.
Industry expertise: software, retail, education, non-profit, financial services, engineering/industrial, B2B, trade shows and conferences.
Tags
analytics
customer experience
customer retention
customer loyalty
mobile marketing
web design and development
direct marketing
digital marketing
marketing
roi
b2b
customer journey
customer experience mapping
customer journey mapping
mobile design
responsive design
retail marketing
crm
website
multichannel marketing
incremental sales
retail banking
incremental spend
incrementality
email subscribers
database
pareto principle
segmentation
lead generation
marketing automation
lead nurturing
demand generation
content strategy
content marketing
sales force enablement
account based management
b2b marketing
customer relationship management
data
cx
paid search
seo
sem
ppc
pay per click
automotive services
cross-sell
life cycle marketing
automovie
upsell
automotive aftermarket
graphic design
email marketing
email design
omnichannel marketing
cross channel marketing
user experience
new media
device-specific sites
adaptive design
sales
google analytics
web page
site management
web analytics
online marketing
social media
banking services
near field communications
qr code
geofencing
email acquisition
triggered email
engagement
triggered communications
relevancy
attrition email subscribers
database segmentation lifetime value customer valu
80/20
8020
lead conversion
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