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8essentialstodelivera
highengagement
employeebenefit
initiative.
ClareNowell,
HeadofEmployee
Engagement
Manyemployersaredisappointedin
theengagementintheiremployee
benefitinitiatives.
Thiscanbeduetopoordesign,poor
executionbytheprovider,or
inadequatecommunications.Here
aremytop8communicationstips.
Beanadvocateforyourinitiativeyourself. Useitreligiously.Talk
aboutitwhereveryougo.GettherestoftheHRteamtopromoteit
intheiremailfooter.Ifyouallloveit,yourstaffwillloveit.
Thinkabouttheneedsand
preferencesofyourworkforce- they
mightbedifferenttoyourown.
Focusontheoffersandbenefitsthat
willreallyresonatewithyour
workforce.Thereareoftenseveral
groupswithdifferentneeds.
ThinkaboutHRflash
pointsintheyear
wherethebenefit
initiativecanhelp
promoteother
employeeinitiatives.
Integratethe
communicationsand
planitwellahead.
Bydovetailingyour
initiativestogether
theywilllendeach
othersupportand
everythingwilllook
moreintegratedto
employees.
Getyourbranding,
internalcommunications
ormarketingdepartment
onboardearly.
Youdon’twantanynasty
surprisesorsetbacks
beforelaunch.
RecruitBenefitsChampionsinasmanydepartments,offices,
locations,divisionsasyoucan.Givethemearlyaccesstoyourplan,
trainthem,armthemwithinformationandFAQ’s.Equipthemwith
everythingnecessarytopromotetheinitiativetotheircolleagues.
Useemployeepresentationstotakethe
messagefacetoface.Workwithsomeone
whocansignemployeesuponthespotto
increaseengagement.
Takeadvantageofeverypieceof
communicationsandmailthatgoestoyour
employees.
Communicateviathebackofletters,onthe
envelopeitself,byincludinganextrainsert
intotheenvelope-absolutelyanythingyou
canfind.
Aboveall,chooseanamazingemployee
benefits,rewards,andperksproviderthat
candoallofthisforyouandsupportyou
throughthewholeprocess.
“You’reatwork
foranawfullot
ofyourlife.
Ifyoudon’t
loveit,leave
it!”
clare.nowell@rewardgateway.com
http://about.me/clare_nowell

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7 steps for getting high engagement in your employee benefit service