DSS offers complete turnkey services for companies wanting to conduct focus groups, online bulletin boards or in-depth interviews

1. Qualitative Research Services
From the Industry Leader
Our 120 station Tele-Survey Center is staffed with a team of
Depth Interviewers skilled at getting below the surface with
In-person Qualitative Research
consumers, plan members, physicians, dentists, hospital
Focus Groups. We offer complete services including
administrators, and other professionals and decision makers.
recruitment, discussion guide development, moderation, analysis
and reporting.
Interpreting Qualitative Results
Individual Depth Interviews. Unstructured, direct, personal We have a group of analysts with deep experience interpreting
interviews where a single respondent is probed by one of our and analyzing qualitative data from health insurance research
highly trained, skilled interviewers to uncover their motivations, projects. They are experts in finding the meaningful patterns in
beliefs and feelings about topics of interest. qualitative results. They deliver conclusions and
recommendations that are clear and actionable.
– Face-to Face
Examples of Studies We’ve Done in Last Few Months
– Telephone (with the option of providing stimuli
presentation over the Internet) – Bulletin board groups to obtain feedback from employers
and brokers on proposed content of new brochure.
Online Qualitative Research
– Traditional focus groups to understand the purchase process
Online Focus Groups. This is one of the hot areas in qualitative that eligibles go through when choosing Medicare products.
research right now and DSS is highly experienced in the most
– Focus groups to assess customer expectations of benefit
effective use of this new tool. Online focus groups offer a unique
providers enrolled in Federal Employee Health Benefits
opportunity for respondents to engage in in-depth discussions via
Program in the Washington, D.C. area.
the Web. Special software enables the moderator to run the group
and for clients to observe and suggest questions to the moderator – In-depth telephone interviews with senior executives at
in real time. Respondents log in at a certain date and time from organizations nationwide who manage fleet vehicles.
their own computers. Because it is Web based, there are no – On-line focus groups to understand what West Coast
geographic boundaries. Clients and the moderator do not have to brokers and consultants are looking for in group health
leave their offices, travel expenses are avoided. A great tool for products.
hard to reach and geographically dispersed groups. Transcripts
– Focus groups in advance of quantitative research to
are available immediately after each group. Group size is similar
understand product purchase decisions among mid-size
to size for traditional focus groups. A range of stimuli can be
employers in the California market.
presented, including product concepts, print ads, video, etc.
– In-depth telephone interviews to understand how altering a
Online Bulletin Boards. Online bulletin boards are another health plan’s network structure will affect physicians in
qualitative technique used to bring together groups of people from their network.
different geographies, locations and time zones and facilitate
– In-depth interviews with Marketing Directors of large
highly involved discussions among the participants in a way that
financial organizations.
is cost effective and convenient. The bulletin board discussion
– In-depth interviews with OB/GYNs to gain a deeper
takes place over several days. Participants are instructed to log on
understanding of the issues surrounding post-episiotomy
to bulletin boards two or more times per day and answer
pain treatment.
questions posted by the moderator and other group participants
within the group. Participants can log on at their convenience and
spend as much time as they like providing thoughtful answers. A
range of stimuli can be presented. “ I just wanted to express my appreciation for the
fine work on the focus groups. We no doubt
Moderators and Depth Interviewers have a roadmap to where we need to go next. ”
Our moderators are skilled and trained and all have extensive
– Manager, Blues Plan
experience with health care and health insurance audiences,
including members, patients, physicians, office managers,
brokers, employers, hospital administrators and senior executives.
4150 International Plaza Suite 900 | Fort Worth, Texas 76109 | Main: 817.665.7000 | Toll-free: 800.989.5150 | Fax: 817.665.7001 www.dssresearch.com