4. • The word “Luxury” has:
• 570.000.000 results in 0,20 seconds
• Is everything luxury ??? If not , what is it ???
• Could it be noise?? Is the noise trying to tell us something?
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15. We must EVOLVE the meaning of luxury, if it is to have meaning
going forward… we must ENGAGE :
Humans Involvement Authenticity
Sustainability Knowledge
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47. • You Tube Video: http://youtu.be/-I4zuf1ks38
Mrs. Stefania Saviolo
Director, MAFED- SDA Bocconi
LUXURY CONSUMER INSIGHT
• Conclusions from the Luxury consumer's behavior in PR
China, Italy and United States.
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