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第13講 テスト
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In preparation for the student lobby day on Feb 2nd, we created this guide to help prepare you for the big day!
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MILO cookies CONTENT Introduction to the product History Market Planning STP Consumer Market & Consumer Behaviour USP of Product Other Products Milo Cereal Milo Crunchy Bites Milo Malt Milo Snack Bar Milo Sachet Milo Duo NEEDTo fulfill the need of cookies loverOBECTIVETo consistently produce superior quality cookies in market.GOALTo deliver high quality & value to our customers, employees & the communities we serve. STP SEGMENTATION: Behavior segmentation: Buyers differ in their wants, resources, location, buying attitudes and buying practices. Milo cookies are divided into groups of children and other people and diabetes patients. USP of Product Milo is the only brand which have attractive brand color , taste, packaging, nutritional facts, a delicious and convenient energy cookies for all family members especially growing children's and active people. Its contain calcium and Magnesium to help the bones strong . Iron and Vitamin C to help support health and restore the energy. Pricing Strategy Value Based Pricing: Because milo offers unique or highly valuable features or services to the customer. PRICE: Rs.60 per box Rs.20 ticky pack PRODUCT LIFE CYCLE Since it is a new product so it has only gone through two stages Research and development Introduction of the product BIG IDEA SUGAR FREE cookies TAGLINE GET CHAMPIONS WITH MILO Cookies
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第13講 テスト
1.
第13講 テスト 全5問
2.
第1問 商品と道具について、誤っているものを1つ選べ。 ①財産Y→分布K→格差S→商品Tの流れである。 ②資本W→成分R→偏向G→道具Zの流れである。 ③資産τの格差の広がりがあって初めて商品が成り立つ。 ④資材κの成分の偏りがあって初めて道具が成り立つ。 ⑤従来の学問も商品と道具とはセットで扱っている。
3.
正 解 ⑤ 従来の学問は、商品は商品で、道具は道具で別個に扱って いたが、タイバネティックスでは同列に扱っている。 例 ・マルクス経済学では「人間を商品と」と見なし労働問題を説明 ・「人間は道具を使う」(サルやラッコも使うが)
4.
第2問 食の信号について、誤っているものを1つ選べ。 ①中心D→伝播B→周辺Pと広がり、財産Wに至る。 ②離合N→集散H→利益Mと分かれていき、資本Wに至る。 ③投資が失敗に終われば周辺に広がらず財産に至らない。 ④取引が失敗に終われば得るべきものが得られず資本は無し。
5.
正 解 ② 取引nの段階では選別Nが対応する。交易すると実際に離合 H集散Mし、資本Wに至る。
6.
第3問 食の小循環について、誤っているものを1つ選べ ①減少→吸収→増加→放出→減少を繰り返す。 ②欲求→満足→倦怠→爽快→欲求を繰り返す。 ③サイクルがスムーズだと幸せで、スムーズでないと不幸せ。 ④やせ我慢はこのサイクルにとって有害である。
7.
正 解 ④ 我慢した先の食事を美味しく食べられる場合もあり、有害とは 限らない。 タイバネティックスでは、食糧が十分であることと、排泄関係 が充実している事の両方を同等と見なす。
8.
第4問 組織の法則(食)について、誤っているものを1つ選べ ①近代経営学が主張する「資本と経営の分離」に反対である。 ②中央政府の重要な役割である貨幣価値の安定を含む。 ③組織の法則(食)の悪い面は自由経済の停滞である。 ④自由経済の一面的な規制撤廃には反対する。
9.
正 解 ① 「資本と経営の分離」そのものである。
10.
第5問 「会話の法則」(食)について、誤っているものを1つ選べ ①欲しいことが決まっても取引段階に進まない。 ②補充段階で貰った物を横流しの形で誰かに贈与する。 ③市場競争は起こっている。 ④削除段階で合理化はすれど、投資段階に進まない。 ⑤掃除したり在庫を整理するに留まる。
11.
正 解 ③ 市場競争は起こってなく、ムラ社会の贈与コミュニティに 留まっている。
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