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Ray Fenster has spent the last decade plus years working in automotive retail with specific expertise in eCommerce for both variable and fixed operations. As an eCommerce Director for quality dealership groups Ray pioneered some cutting edge applications for vendors and OEMs such as; Reynolds, ADP, Dealerskins, Blackbook, Carfax, eBay, AULtec, Autobytel, Ford, Lexus, Saturn, etc… Ray was one of the first internet professionals that moved eCommerce into Fixed Operations and social media. Ray continues to coach dealership personnel and has provided training to many of the top Internet managers in the country both one on one and through his workshops at industry events. His ability to