What is data driven design, what to take into consideration and some designer's insights about it.

1. DATA DRIVEN
DESIGN
ESSI RAUNAMAA
SENIOR SERVICE DESIGNER – SOLITA
@raunamaa

2. TWO KINDS
OF DATA:
QUALITATIVE &
QUANTITATIVE

3. THERE’S A CARROT
IN DATA

4. DATA IS GREY.

5. GETTING LOST IN
DATA?

6. USERS SPEND
MOST OF THEIR
TIME IN OTHER
SERVICES THAN
YOURS.

7. GUESS ANALYSIS
DATA
DESIGN

10. I want to change the date.
Wait... Which dates did I
even choose?
I want to change the hotel.

13. Variation 1Control

14. Variation 1Control
13% 87%

17. ZERO!

18. TRY THINGS &
FAIL FAST?

19. EVERY FOURTH EVERY THIRD

20. QUANTI-
TATIVE
DATA
BEHAVIORAL MODELS & MOTIVATIONS
QUALI-
TATIVE
DATA
DESIGN
USE CASES &
BUSINESS SPECIFIC KNOWLEDGE
Where’s the
problem?
Understand
deeper
Solutions

21. JUST ONE MORE
THING...

22. Twitter @SolitaOy
www.solita.fi
THX.
ESSI RAUNAMAA
SENIOR SERVICE DESIGNER - SOLITA
@raunamaa
Kuvat CC/ Ketzirah Lesser & Art Drauglis