Bradley Horowitz of Yahoo at FOWA 2007

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Bradley Horowitz of Yahoo at FOWA 2007

  1. 1. “User” Rehab: A story of redemption Bradley Horowitz bradleyh@yahoo-inc.com VP Advanced Development Division Yahoo!, Inc. Q1 2007
  2. 2. 2 User - Wiktionary Defn.
  3. 3. 3 Turning “users” into People… 1 creators 10 synthesizers 100 consumers 2 creators 4 synthesizers 8 consumers Moving beyond “users”…
  4. 4. 4 Web 2.0 Community Dynamics 100% creators 100% synthesizers 100% consumers
  5. 5. 5 Happenstance artistes… Anyone with a ________ is now a ________ keyboard camera iPod browser author photographer deejay publisher
  6. 6. 6 Where is this leading?
  7. 7. 7 Turning “users” into Editors Interestingness… • Based on implicit, organic measures • Retroactive • Less susceptible to “gaming” or agendas • Works!
  8. 8. 8 Turning “users” into Taggers Another form is "throw- ups" which are normally quickly done pieces featuring very simple pieces using few colors, sacrificing aesthetics for speed. - wikipedia
  9. 9. 9 Tagging People Organized Content Content is tagged, described, organized, discovered, etc. not by “editors” but by the “users” themselves.
  10. 10. 10 A Digression: Computer Vision is hard
  11. 11. 11 FOWALONDON07 Phone can provide context - time - place (GPS, CPT) - identity - copresence (Bluetooth) - crowd effects - ancillary database @yahoo.com?
  12. 12. 12 Emergent knowledge
  13. 13. 13 Mental maps: TagMaps
  14. 14. 14 Jaguar Clusters
  15. 15. 15 Love Clusters
  16. 16. 16 Lotsa tags! • Low barriers to participation • Messy / easy at data entry time… but lots of data helps to make sense of it later
  17. 17. 17 Turning “users” into neighbors
  18. 18. 18 Publisher’s reln. to her audience 211.43.201.11 - - [25/Jan/2007:04:00:42 -0800] "GET /blog/?feed=rss HTTP/1.0" 200 4865 "-" "openmaru feed aggregator 0.1" 222.231.15.180 - - [25/Jan/2007:04:01:21 -0800] "GET /blog/?feed=rss HTTP/1.0" 200 4865 "-" "HanRSS/1.0 (http://www.hanrss.com; 1 subscriber)" 64.4.8.131 - - [25/Jan/2007:04:03:23 -0800] "GET /blog/ HTTP/1.0" 200 56366 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 207.126.230.225 - - [25/Jan/2007:04:03:30 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://dial.sbc.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 72.237.73.67 - - [25/Jan/2007:04:03:36 -0800] "GET /blog/?cat=10 HTTP/1.1" 200 16415 "-" "Mozilla/5.0" 72.237.73.67 - - [25/Jan/2007:04:03:38 -0800] "GET /blog/?p=10 HTTP/1.1" 200 13794 "-" "Mozilla/5.0" 207.126.230.225 - - [25/Jan/2007:04:03:47 -0800] "GET /favicon.ico?.yslowt=1169726627372 HTTP/1.1" 200 1406 "-" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 24.138.234.251 - - [25/Jan/2007:04:03:55 -0800] "GET /blog/?feed=rss2&p=8 HTTP/1.0" 200 5128 "-" "Mozilla/4.0 (compatible; MSIE 6.0; Windows NT 5.1; SV1)" 193.49.124.107 - - [25/Jan/2007:04:04:27 -0800] "GET /robots.txt HTTP/1.1" 304 - "-" "NG/2.0" 212.134.155.210 - - [25/Jan/2007:04:04:40 -0800] "GET /blog/?feed=atom HTTP/1.0" 200 50697 "-" "AppleSyndication/54" 72.30.216.107 - - [25/Jan/2007:04:06:24 -0800] "GET /blog/?m=200602 HTTP/1.0" 200 18512 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 74.52.87.85 - - [25/Jan/2007:04:09:43 -0800] "GET /blog/?p=64 HTTP/1.1" 200 12273 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)" 74. 69.180.26.237 - - [25/Jan/2007:04:10:34 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://my.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 74.6.67.123 - - [25/Jan/2007:04:11:16 -0800] "GET /blog/?m=20060624 HTTP/1.0" 200 16536 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 66.150.96.118 - - [25/Jan/2007:04:13:28 -0800] "GET /blog/index.php?&feed=rss2 HTTP/1.1" 304 - "-" "FeedBurner/1.0 (http://www.FeedBurner.com)" 65.214.44.29 - - [25/Jan/2007:04:14:09 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "Bloglines/3.1 (http://www.bloglines.com; 6 subscribers)" 72.30.216.88 - - [25/Jan/2007:04:18:16 -0800] "GET /blog/?p=62 HTTP/1.0" 200 23205 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 70.87.56.46 - - [25/Jan/2007:04:18:21 -0800] "GET /blog/?p=24 HTTP/1.1" 200 8882 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)" 61.17.229.126 - - [25/Jan/2007:04:19:08 -0800] "POST /blog/wp-trackback.php?p=24 HTTP/1.1" 200 94 "" "Mozilla/4.0 (compatible; MSIE 5.5; Windows 98; Win 9x 4.90)" 72.14.199.3 - - [25/Jan/2007:04:20:17 -0800] "GET /blog/?feed=rss HTTP/1.1" 200 4881 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)" 72.14.199.8 - - [25/Jan/2007:04:20:38 -0800] "GET /blog/?feed=atom HTTP/1.1" 200 50713 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)" 38.102.128.140 - - [25/Jan/2007:04:21:50 -0800] "GET /blog/?feed=rss2&p=5 HTTP/1.1" 200 6939 "-" "Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; Rojo 1.0; http://www.rojo.com/corporate/help/agg/; Aggregating on behalf of 1 subscriber(s) online at http://www.rojo.com/?feed-id=2587649) Gecko/20021130" 64.78.155.100 - - [25/Jan/2007:04:23:03 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "NewsGatorOnline/2.0 (http://www.newsgator.com; 4 subscribers)" 65.55.208.92 - - [25/Jan/2007:04:23:37 -0800] "GET /robots.txt HTTP/1.0" 200 50 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 65.55.208.92 - - [25/Jan/2007:04:23:38 -0800] "GET /blog/?cat=5 HTTP/1.0" 200 22429 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 72.237.73.67 - - [25/Jan/2007:04:23:50 -0800] "GET /blog/?p=5 HTTP/1.1" 200 110865 "-" "Mozilla/5.0" 69.180.26.237 - - [25/Jan/2007:04:25:50 -0800] "GET /favicon.ico HTTP/1.1" 304 - "http://my.yahoo.com/p/d.html" "Mozilla/5.0 (Windows; U; Windows NT 5.1; en-US; rv:1.8.1.1) Gecko/20061204 Firefox/2.0.0.1" 74.6.74.226 - - [25/Jan/2007:04:27:50 -0800] "GET /robots.txt HTTP/1.0" 200 50 "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 74.6.73.231 - - [25/Jan/2007:04:27:51 -0800] "GET /blog/?feed=rss2&p=56 HTTP/1.0" 304 - "-" "Mozilla/5.0 (compatible; Yahoo! Slurp; http://help.yahoo.com/help/us/ysearch/slurp)" 64.4.8.131 - - [25/Jan/2007:04:28:12 -0800] "GET /blog/?cat=4 HTTP/1.0" 200 27144 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:28:25 -0800] "GET /blog/?cat=1 HTTP/1.0" 200 25546 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:28:37 -0800] "GET /blog/?cat=2 HTTP/1.0" 200 26949 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 200.87.117.58 - - [25/Jan/2007:04:28:55 -0800] "POST /blog/wp-comments-post.php HTTP/1.0" 302 0 "http://www.elatable.com/blog/?p=59" "Mozilla/4.0 (compatible; MSIE 5.5; Windows NT)" 64.34.176.164 - - [25/Jan/2007:04:29:22 -0800] "GET /blog/?feed=atom HTTP/1.1" 200 50713 "-" "Mozilla/5.0 (X11; U; Linux i686; en-US; rv:1.2.1; aggregator:Tailrank; http://tailrank.com/robot) Gecko/20021130" 66.150.96.118 - - [25/Jan/2007:04:29:44 -0800] "GET /blog/index.php?&feed=rss2 HTTP/1.1" 304 - "-" "FeedBurner/1.0 (http://www.FeedBurner.com)" 64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] "GET /blog/?cat=7 HTTP/1.0" 200 16739 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:30:18 -0800] "GET /blog/?cat=8 HTTP/1.0" 200 16745 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 64.4.8.131 - - [25/Jan/2007:04:30:23 -0800] "GET /blog/?cat=20 HTTP/1.0" 200 17358 "-" "msnbot/1.0 (+http://search.msn.com/msnbot.htm)" 72.14.199.8 - - [25/Jan/2007:04:30:52 -0800] "GET /blog/?feed=rss2 HTTP/1.1" 200 50314 "-" "Feedfetcher-Google; (+http://www.google.com/feedfetcher.html)" 202.162.230.107 - - [25/Jan/2007:04:31:23 -0800] "GET /blog/?feed=rss HTTP/1.1" 200 4881 "-" "Java/1.5.0_05" Oh! I got a visit from 18.85.225.206 at 12:31 today!
  19. 19. 19 Publisher’s reln. to her audience
  20. 20. 20 Instant community
  21. 21. 21 Site owner owns the community
  22. 22. 22 MyBlogLog connects people where they are, all over the web Since I joined MyBlogLog last month, I have met some really incredible people whom I doubt I would have met otherwise. Reason No. 38 Why I’m Becoming A Huge “MyBlogLog” Fan http://abowlofstupid.com/arts-entertainment/reason-no-38-why-im-becoming-a-huge-mybloglog-fan http://www.problogger.net/archives/2007/01/23/problogger-mybloglog/ I’d not done anything to build my ‘community’ except happen to be a member - but now this site has 539 ‘members’!
  23. 23. 23 Turning the lights on…
  24. 24. 24 MyBlogLog integration Add this single line of javascript to a web page… • <script type="text/javascript" src="http://pub.mybloglog.com/comm2.php?mblID=2006111120453914&c_width=180&c_sn_ opt=y&c_rows=5&c_img_size=f&c_heading_text=Recent+Readers&c_color_heading_bg=00 5A94&c_color_heading=ffffff&c_color_link_bg=E3E3E3&c_color_link=005A94&c_color_bott om_bg=005A94"></script> < don’t blink! >
  25. 25. 25 Pipes: Rewire the Web
  26. 26. 26 Pushing HTML to the “users” Flickr New York Times <HTML><HEAD>… </BODY></HTML> <HTML><HEAD>… </BODY></HTML>
  27. 27. 27 Mashup’s for the masses: RSS! Flickr New York Times <RSS version=“2.0”> </RSS>
  28. 28. 28 A real-world task Find an apartment for rent walking distance from a daycare center…
  29. 29. 29 Give the “users” (crack) Pipes!
  30. 30. 30 Apartments Near Something
  31. 31. 31 Sampling v. Synthesizing In music, sampling is the act of taking a portion, or sample, of one sound recording and reusing it as an instrument or element of a new recording.
  32. 32. 32 Web 2.0 Community Dynamics 100% creators 100% synthesizers 100% consumers
  33. 33. 33 Thank You! Bradley Horowitz VP of ADD Yahoo, Inc. bradleyh@yahoo-inc.com
  34. 34. 34 200490966 3EiGUH7F37 unlimited minutes within 24 hours from first log-in 31-12-2008

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