Randal Dobbs

Marketing Consultant

Advertising / Marketing / PR

A marketing communications company that has a customised, management toolbox and access to a range of resources that can be used on an "on-demand" basis. The focus is on communication tools that evaluate brand strategies and interpret consumer behaviour to ensure a consistent and practical communications programme. Specialties 1. Understanding market data so that strategic marketing plans have practical outcomes 2. Directing communication audits to understand what customers really think...and how to make improvements 3. Evaluating brand equity for each market so communication is more targeted 4. Providing recommendations to effectively communicate to each target market 5. Un