Intel uses social media internally for its employees.

1. Analysis & Outlook
Soci
Social Media @ Intel – Planet Blue internal social network for Employees
Intel, the world's largest and highest valued semiconductor chip maker, based on revenue has an
internal social media platform called Planet Bluethat was launched in 2009, which is company
controlled Facebook styled intranet, where more than 1,00,000 employees can connect with each
other, collaborate and share knowledge.Planet blue includes blogs, wikis, status updates,
discussion forums and employees can also form groups based on their interests, hobbies, etc.
Employees not only communicate and create groups but also use the platform to ideate and
innovate which is essential for Intel as there is constant pressure on the company to develop new
products.Intel earlier had a wiki based platform for collaboration, called Intelpedia, "the Intel
encyclopedia that anyone can edit," was launched in 2006, which employees can edit freely and
had millions of pages and thousands of contributors. Intel had a culture of technology-based
information-sharing since early 2003,when employee blogging started predominantly included
self-maintained servers under desks and these internal employee blogs gained popularity. Intel
CEO Paul Otellini launched his employee blog in 2004 and other top execs and leaders followed
throughout 2005 culminating in a fully IT-supported platform that same year. Intel also started
its popular developer blogs and wikis for software collaboration called Intel Software Network
back in May 2006. In April 2007, Intel created Blogs@Intel as a new business tool for customers
and employees to directly communicate and collaborate. In June 2008, Intel added the Digital IQ
training programfor employees that contained around 60 programs online with certification on
how to use these social media tools to increase innovation, communication and collaboration at
work.
According to a post titled “How successful is your Enterprise 2.0 strategy?” on Intel
communities, “some of the metrics Intel track are related to adoption – such as active users
(creators, synthesizers, consumers) and “unique visitors”. However, these indicators may not
accurately represent the success indicators of the platform. Quality of discussions, impact of
these discussions on the users, problem resolutions, agility in solving issues, ability to find
subject matters experts quickly could be different parameters which can really show how
successful the platform is.” This highlights that Intel closely monitors its social media styled
intranet and hopes that the intranet will fuel social learning among employees and also use it for
their career development where they can look for positions and chat about their career
progression. Intel created a comprehensive set of social media policies called the Intel Social
Media Guidelines that are available in over 35 languages designed to help employeesto
understand how to manage their social media presence. Intel also created Social Media Center of
Excellence, which is a cross functional body of experts from Marketing, PR, legal and Digital
Communications, who collaborated to create guidelines, processes, strategies, and skill-building
courses for how Intel employees can use social media tools like blogs, wikis, Twitter, Facebook,
and social networks around the world. Intel is further looking to improve its Planet Blue and is
looking to add voice control features to the content so that employees can use it effectively for
their collaboration, communication, learning and knowledge sharing initiatives.
Rajesh Prabhakar Analyst Bio @ http://socialmediacases.blogspot.com/