Business Model Canvas (BMC)- A new venture concept
Purple box ezine-article-2-16-mar_2014
1. Will Using a Bag Manufacturer Help Improve Your Business?
Many companies print their logo on reusable bags as a way to not only promote their
business, but show they care about the environment. Millions of people around the
world are environmentally conscious, many of which will only use companies that
have the same values they do.
This means that more and more companies are looking for ways to reduce their
carbon footprint and using a bag manufacturer and replacing plastic for canvas or
nylon bags is a step in the right direction.
One of the main benefits to this is you can increase your brand visibility dramatically.
Each customer that purchases or is given a bag boasting your company logo is
doing advertising for you. When they walk to the shop using your product or they go
on a family picnic and place items inside a bag bearing your logo, they are
advertising on your behalf.
This has become a very important marketing campaign carried out by many
businesses. Companies have found that they achieve great results through branding
and choosing a bag manufacturer that can provide you with a high quality product
with your logo embroidered onto it can help improve visibility and get your name
known throughout the area.
The price you pay for your products from your bag manufacturer will play a vital role
in your marketing budget. It’s important you find a reputable and reliable supplier
who can provide you with the product and the printing, saving you time and money in
the long run.
Ideally you want to pay one price for the bag, logo printing and delivery. In most
cases the more you purchase the cheaper it will be, this is because suppliers are
able to get special deals on shipping.
You don’t have to buy this type of product from a national company, you can look at
international companies who can provide you with cheaper rates, enabling you to
offer the product to your customer for less or give them away as part of your
marketing campaign.
Reputation is vital when choosing a bag manufacturer. You want to choose a
company that has a stellar reputation in the industry and that you know will provide
you with a high quality product that will last. The last thing you want to do is charge
your customer for a reusable bag that falls apart within a few uses.
The whole aim of this type of product is to not only provide your customers with a
great product, but to have your name plastered everywhere your customer goes. If
the bag falls apart, not only will it give you a bad name, but your customer won’t be
providing you with free advertising anymore.
Delivery is another important consideration. You don’t want a long lead time from
order to delivery. In some cases the first order may take a little longer as you sort out
logos and embroidery, which is why you want to choose a company and then use the
2. same company time and time again. Reordering should be a quick and painless
process, delivering the product to your door in the shortest space of time.
Always determine what is included in the price. When you’re using the same bag
manufacturer for supply, print and delivery, you should be given one single price that
covers the entire service. This can help you budget and determine if this is the right
choice for your business.
You need to weight up the price against the amount of free advertising you will gain
once customers start to use your product.
About Us: Purple Box is a gift supplier offering a selection of corporate and custom
made gifts at affordable prices. The company focuses their attention on high quality,
value and customer service, which has pushed them to the forefront of their industry.
Purple Box has a dedicated team that use high end equipment to meet each and
every order with careful attention to detail. This professional company ensures
delivery is within the stipulated time frame, exceeding their customer’s expectation
on a daily basis. Purple Box provide their customers with an extensive range of gifts,
you can view their portfolio on their website at http://www.purplebox.com.my.