Thirty percent of the world population are already using location-based services, and 80% of them want to get location-based alerts from businesses like yours. In today's video, I'm covering seven things that you'll absolutely kick yourself for not knowing. We've a lot to cover today, so let's get into it.
So I'd like to start off by describing geofencing. A geofence can be looked upon as a virtual perimeter that you can draw around any location on a map, and then target customers that enter that location.
In last week's video, we talked about beacons and how you can add this hardware to your location and target customers as they arrive, as they leave, or as they dwell. So we look at beacons as really being the micro-locations, and geofences as being macro. They're used for very different use cases.
WHAT IS A GEOFENCE?
Beacons are great for proximities and knowing at a very granular level that someone is near a certain object or product, and geofences are generally for larger areas where you want to know if someone is walking by your store, by a competitor's, or coming into a particular location.
You would go onto a Google Map or some kind of other mapping product, you would identify the area that you want to geofence, and then the idea is you're creating these circular regions, or in some cases, creating shapes or polygons or in the buildings or locations you want to target.
Then the phone or your app is monitoring for that geofence, and as I go about my business, day to day, it's tracking that location in the background. You know immediately when someone breaches a fence, when they dwell there, or as they are about to leave.
Geofences can be used to target customers in physical locations, allowing you to trigger the right message, the right campaign, at the right time and place.
BENEFITS OF GEOFENCING
Some of the benefits include increasing your sales and loyalty, and this can be done by bringing in your CRM data.
So when you know customers are near, that haven't been in your store, haven't been in your location, or haven't transacted in a while, this might be a great time to do a win-back campaign and say, "Hey, we've missed you, we want to show you the love, come on in for a free coffee." Remind them what their loyalty balance might be. Or tell about new lines that have come in to the store, new products that might interest them, based on that past purchase data that you've brought in.