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design thinking
Le design n’est pas seulement de l’apparence,
c’est une façon de penser
Innovation
Technologie Business
Valeurs humaines
Dessine ton voisin
30s
Enfants
Curiosité Découverte
Jeu de rôle Empathie
Imagination Créativité
Construction Prototypage
Expérimentation Test
Pas de peur de l’échec Droit à l’erreur
design thinking
Je veux un cadeau !
Human Centered approach
Approche centrée utilisateur
Approche multidisciplinaire
Innovation
Technologie Business
Valeurs humaines
Prototyper son idée rapidement
Tester sa solution rapidement
Process itératif
Discover Define Develop Deliver
Double Diamand
UXQu’est-ce que l’UX ?
Valeur ajoutée
apportée par mon
service
Le sentiment laissé
par l’expérience de ma
solution
L’ergonomie 
de mon service
Ma...
Racontez-moi une expérience mémorable
UX
Comparateur de produit
Exemple de solution
Quels critères
d’évaluations ?
Benchmark de solutions
Exploration de la problématique
Comment chercher
des solutions
simil...
Analyse et interprétations
Exploration de la problématique
Qui sont mes utilisateurs ?
Définition de la problématique
Qui sont mes utilisateurs ?
Définition de la problématique
Scénario utilisateurs
Définition de la problématique
Exploration user interface
Développement de la problématique
Exploration user interface
Développement de la problématique
Exploration user interface
Développement de la problématique
Exploration user interface
Développement de la problématique
UIComment penser et construire ses interfaces ?
Préalable
Bien connaître ses utilisateurs
et le service effectivement rendu
Le contexte
d’usage
Un usage de la
solution en
mobilité ?
Un usage
professionnel
au bureau ?
Un usage serein
à la maison ?
La structure
de l’application
Quelle est la
hiérarchie de mes
fonctionnalités ?
Quelles sont 
les grandes
fonctionnalités ...
Le contenu
Quels sont les
messages les plus
importants pour
l’utilisateur ?
Quelle est la 
typologie de 
contenu la plus
a...
La couleur
La couleur est-elle
adaptée aux
messages que je
souhaite véhiculer ?
Les zones
importantes
sont-elles en
avant ...
La typographie
La lisibilité de
mes messages
texte est-elle
adaptée ?
Quelle est la bonne
combinaison
typographique ?
Le s...
L’affordance
cognitive
Les éléments
interactifs sont-ils
facilement
identifiables ?
Quelle est la 
capacité de ma
solution à...
La surprise
Workshop
Développeur Designer
Comment créer des synergies durables ?
Identifier les flux d’informations nécessaires
au fonctionnement de chacun
Connaître l’univers de chacun pour
apprécier, ant...
Merci
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Design Thinking & UX/UI

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Qu'est-ce que le design thinking ? Qu'est-ce que l'UX design ? Comment concevoir des interfaces ? Conférence faite auprès des étudiants d'Epitech Montpellier !

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Design Thinking & UX/UI

  1. 1. design thinking
  2. 2. Le design n’est pas seulement de l’apparence, c’est une façon de penser
  3. 3. Innovation Technologie Business Valeurs humaines
  4. 4. Dessine ton voisin 30s
  5. 5. Enfants
  6. 6. Curiosité Découverte
  7. 7. Jeu de rôle Empathie
  8. 8. Imagination Créativité
  9. 9. Construction Prototypage
  10. 10. Expérimentation Test
  11. 11. Pas de peur de l’échec Droit à l’erreur
  12. 12. design thinking
  13. 13. Je veux un cadeau !
  14. 14. Human Centered approach Approche centrée utilisateur
  15. 15. Approche multidisciplinaire
  16. 16. Innovation Technologie Business Valeurs humaines
  17. 17. Prototyper son idée rapidement
  18. 18. Tester sa solution rapidement
  19. 19. Process itératif
  20. 20. Discover Define Develop Deliver Double Diamand
  21. 21. UXQu’est-ce que l’UX ?
  22. 22. Valeur ajoutée apportée par mon service Le sentiment laissé par l’expérience de ma solution L’ergonomie de mon service Ma solution est-elle facilement utilisable par les utilisateurs ? Les utilisateurs ont-ils vécu une expérience mémorable positive en utilisant ma solution ? Les utilisateurs trouvent-ils un intérêt à utiliser ma solution ?
  23. 23. Racontez-moi une expérience mémorable UX
  24. 24. Comparateur de produit Exemple de solution
  25. 25. Quels critères d’évaluations ? Benchmark de solutions Exploration de la problématique Comment chercher des solutions similaires ?
  26. 26. Analyse et interprétations Exploration de la problématique
  27. 27. Qui sont mes utilisateurs ? Définition de la problématique
  28. 28. Qui sont mes utilisateurs ? Définition de la problématique
  29. 29. Scénario utilisateurs Définition de la problématique
  30. 30. Exploration user interface Développement de la problématique
  31. 31. Exploration user interface Développement de la problématique
  32. 32. Exploration user interface Développement de la problématique
  33. 33. Exploration user interface Développement de la problématique
  34. 34. UIComment penser et construire ses interfaces ?
  35. 35. Préalable Bien connaître ses utilisateurs et le service effectivement rendu
  36. 36. Le contexte d’usage Un usage de la solution en mobilité ? Un usage professionnel au bureau ? Un usage serein à la maison ?
  37. 37. La structure de l’application Quelle est la hiérarchie de mes fonctionnalités ? Quelles sont les grandes fonctionnalités de mon application ? Quel support vais-je utiliser ?
  38. 38. Le contenu Quels sont les messages les plus importants pour l’utilisateur ? Quelle est la typologie de contenu la plus adaptée ? Quels sont mes objectifs et quels sont mes messages véhiculés ?
  39. 39. La couleur La couleur est-elle adaptée aux messages que je souhaite véhiculer ? Les zones importantes sont-elles en avant ? La couleur est-elle adaptée à mes utilisateurs ?
  40. 40. La typographie La lisibilité de mes messages texte est-elle adaptée ? Quelle est la bonne combinaison typographique ? Le style typographique est-il adapté à l’univers souhaité ?
  41. 41. L’affordance cognitive Les éléments interactifs sont-ils facilement identifiables ? Quelle est la capacité de ma solution à suggérer son usage ? Quelle est la capacité de ma solution à suggérer sa fonction ?
  42. 42. La surprise
  43. 43. Workshop
  44. 44. Développeur Designer Comment créer des synergies durables ?
  45. 45. Identifier les flux d’informations nécessaires au fonctionnement de chacun Connaître l’univers de chacun pour apprécier, anticiper ses besoins Travailler en amont avec toute l’équipe sur la conception de la solution
  46. 46. Merci

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