ASA D.NEXT Innovation Lab reveals first market research project results
1. ASA D.NEXT Innovation Lab reveals first market research
project results
During the American Supply Association’s recent NETWORK2020 Virtual event, attendees were
given a live look at the new ASA D.NEXT Innovation Lab housed in Research Park on the campus of
the University of Illinois in Urbana-Champaign. ASA Vice President of Innovation Beth Ladd not only
gave attendees a rundown of the lab’s purpose and short- and long-term visions, but also, with the
help of D.NEXT team members, unveiled findings from the lab’s first research project.