1. One of the first steps was to prepare a
set of documents for a press kit to
explain what the laser procedure
involved, what the benefits were, and
facts to overcome concerns about side-
effects, pain, discomfort, etc. The press
kits were distributed to television, radio
and newspaper reporters, and to sports
figures, talk show hosts, and other
celebrities in the Detroit market. News
reports were filed and radio celebrities
began talking about this new procedure
across the river. Dr. Taylor then
performed the procedure free of charge
to sports figures, celebrities, and media
personalities who then spread the word
further. These well-known and respected
celebrities also issued endorsements for
laser vision. As part of this campaign I
arranged for two laser vision surgical
procedures to be televised live, which
really had a positive impact on patients!

2. Hosted VoIP is a fast-growing
section of the market because it
further simplifies the VoIP
process. For example, getting
started requires no upfront capital
investment - just a monthly phone
service fee. Employees get a
convenient "plug and play" phone
that can be set up anywhere
there's an Internet connection,
and the rest of the equipment is
"cloud-based" (hosted over the
Internet) and out of the business
owner's hair. Employees can
access a convenient web-based
portal that gives them powerful
features that help them better
connect and communicate with
important contacts.