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แบบสอบถาม พึงใจบริการ Bts mrt airport link

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แบบสอบถาม พึงใจบริการ Bts mrt airport link

  1. 1. 16798-4 SJ 10.17 4 : . . . . . ( - ) . . ( ) . . ( ) . . ( ) 4 ( 4.1 – 4.2)
  2. 2. 16798-4 SJ 10.17 . . . ( ) . . ( ) . . ( ) 4 ( 4.3)
  3. 3. 16798-4 SJ 10.17 4 : . . . . . ( - ) . . ( ) . . ( ) 4 ( 4.1-4.2)
  4. 4. 16798-4 SJ 10.17 . . . ( ) . . ( ) . . ( ) 4 ( 4.3)
  5. 5. 16798-4 SJ 10.17 4 : 4.1 4.1.1 4.1.2 4.1.3 4.2 4.2.1 4.2.2 4.2.3 4.3 4.3.1 4.3.2
  6. 6. 16798-4 SJ 10.17 1. 2. 3. 4 1. 2. 3.
  7. 7. 16798-4 SJ 10.17 4.1 4.1 4.1.1 4.1.2 4.1.3 1. 2. 4 The Max Min Con
  8. 8. 16798-4 SJ 10.17 3. 4.1 1. 2. 3.
  9. 9. 16798-4 SJ 10.17 4.1.1 3 4
  10. 10. 16798-4 SJ 10.17 1. (active variables) (attribute variables) 4.1
  11. 11. 16798-4 SJ 10.17 4.1 / (systematic variance)
  12. 12. 16798-4 SJ 10.17 The Max Min Con principle 4.1.2 (max) (min) (con) 2 1.1 (to explore)
  13. 13. 16798-4 SJ 10.17 1 2 3 1.2 (to describe) 1
  14. 14. 16798-4 SJ 10.17 2 1.3 / (to explain/to predict)
  15. 15. 16798-4 SJ 10.17 / 1 2 1.4 (to control)
  16. 16. 16798-4 SJ 10.17 (quasi experiment) 1 2 2.
  17. 17. 16798-4 SJ 10.17 2 (concept) (construct) (conceptual definition)
  18. 18. 16798-4 SJ 10.17 ( 2538 : 14)
  19. 19. 16798-4 SJ 10.17 2 2.1 (constitutive definition) 2.2 (operational definition) 2
  20. 20. 16798-4 SJ 10.17 4.1.1 4.1.1 4 4.1 4.1.1 4.1.2 1.
  21. 21. 16798-4 SJ 10.17 (Guilford 1954 : 7) 4 1.1 (nominal scales) 1 2 ( ) (mode) (chi square) 1.2 (ordinal scales)
  22. 22. 16798-4 SJ 10.17 1 2 3 1 2 3 (Median) (spearman rank correlation) 1.3 (interval scales) (additivity) (arbitrary) (absolute zero)
  23. 23. 16798-4 SJ 10.17 1.4 (ratio scales) 2 4 4 1 6,000 2 6001 – 12,000 3 12,001 – 18,000
  24. 24. 16798-4 SJ 10.17 4 18,000 2 2. 2 1
  25. 25. 16798-4 SJ 10.17 “The Max Min Con Principle” 2.1 (Maximize systematic variance : Max) 2 2 2.2 (Minimize error variance : Min) 2
  26. 26. 16798-4 SJ 10.17 2.2.1 (random error) / 2.2.2 (systernatic error) 2 2.3 (Control extraneous variance : Con)
  27. 27. 16798-4 SJ 10.17 2.3.1 2.3.2
  28. 28. 16798-4 SJ 10.17 2.3.3 3.2 2.3.4 (Analysis of variance) (Multiple regression)
  29. 29. 16798-4 SJ 10.17 (conceptual framework) The Max Min Con Principle “ ” “ ” “ ” “ ” “ ”
  30. 30. 16798-4 SJ 10.17 4.1.2 4.1.2 4 4.1 4.1.2
  31. 31. 16798-4 SJ 10.17 4.1.3 (validity) (reliability)
  32. 32. 16798-4 SJ 10.17 1. 4
  33. 33. 16798-4 SJ 10.17 : 1. 2. 3. (continuous data) (discrete data) 81.5 9 5
  34. 34. 16798-4 SJ 10.17 2.
  35. 35. 16798-4 SJ 10.17 1
  36. 36. 16798-4 SJ 10.17 4 1. ( ) 1. 2. 3. 1. 2. 2. 1. 2. 1. 2.
  37. 37. 16798-4 SJ 10.17 3. 4. 5. 3. 3. 1. / 2. 3. 4. 1. 2. 3. 4. 5. 4. 1. 2. 1. 2.
  38. 38. 16798-4 SJ 10.17 3. / 1. 2. 3. 1. 1. 2. 1.
  39. 39. 16798-4 SJ 10.17 / 1
  40. 40. 16798-4 SJ 10.17 2 3 (yes/no answer) (check list) (rank) (rating scale) 1
  41. 41. 16798-4 SJ 10.17 2 3 ( )…………….. 4 ( 1 ) ( )………….. 5 ( )
  42. 42. 16798-4 SJ 10.17 ( )……………… 6 / 5 4 3 2 1 5 4 3 2 1
  43. 43. 16798-4 SJ 10.17 1. 2. 3. 4. 5. 2 …………………………………………………………………….. ……………………………………………………………………. 18
  44. 44. 16798-4 SJ 10.17  ………………………….……….  ………………………………….  ………………………………….  ………………………………….  ………………………………….    1. 2.
  45. 45. 16798-4 SJ 10.17 3. 4. 1 17 8 2547 11.00-12.00 . /
  46. 46. 16798-4 SJ 10.17 11.00 11.15 11.30 11.45 12.00 3.
  47. 47. 16798-4 SJ 10.17 2 3.1
  48. 48. 16798-4 SJ 10.17 3.2 (validity) (reliability) 3.2.1 (content validity) 3.2.1.1 3-7 3.2.1.2
  49. 49. 16798-4 SJ 10.17 (Items of Congruence : IOC) 3.2.2 (empirecal evidunce) 2 3.2.3
  50. 50. 16798-4 SJ 10.17 (multitrait multimethod matrix) 2 (stability)
  51. 51. 16798-4 SJ 10.17 (internal consistency) 1 0 1 0 2
  52. 52. 16798-4 SJ 10.17 4.1 4.1.3 4 4.1 4.1.3
  53. 53. 16798-4 SJ 10.17 4.2 4.2 4.2.1 4.2.2 4.2.3 1. 2. 3.
  54. 54. 16798-4 SJ 10.17 4. E-mail 5. / 4.2 1. 2. 3. 4.2.1
  55. 55. 16798-4 SJ 10.17 1. 2 1) 2 2
  56. 56. 16798-4 SJ 10.17 2) 2 4.1 3) 2 15 20 5 15 16
  57. 57. 16798-4 SJ 10.17 17 18 19 20 2. 2
  58. 58. 16798-4 SJ 10.17 1) 2) 3) 4) / 5) 6)
  59. 59. 16798-4 SJ 10.17 7) 4.2 4.2.1 4 4.2.1 4.2.1
  60. 60. 16798-4 SJ 10.17 4.2.2 3 1. 4 1.1
  61. 61. 16798-4 SJ 10.17 1.2
  62. 62. 16798-4 SJ 10.17
  63. 63. 16798-4 SJ 10.17 30 1 - 2 1 1 10-15
  64. 64. 16798-4 SJ 10.17 1.3
  65. 65. 16798-4 SJ 10.17 1.4 2.
  66. 66. 16798-4 SJ 10.17 4.1 2 2.1 (focus group) 2.1.1
  67. 67. 16798-4 SJ 10.17 2.1.2 2.1.3 (poll)
  68. 68. 16798-4 SJ 10.17 2.1.4 (Web Page) (E-mail) 2.2 6
  69. 69. 16798-4 SJ 10.17 2.2.1 2.2.2 2.2.3 2.2.2
  70. 70. 16798-4 SJ 10.17 2.2.4 2 2.2.2 2 2.2.5 4 4 2.2.6 2.2.5 1
  71. 71. 16798-4 SJ 10.17 2.2.7 3.
  72. 72. 16798-4 SJ 10.17 3.1 3.2
  73. 73. 16798-4 SJ 10.17 4.2.2 4.2.2 4 4.2 4.2.2
  74. 74. 16798-4 SJ 10.17 4.2.3 3 1)
  75. 75. 16798-4 SJ 10.17 2540 200,000 2)
  76. 76. 16798-4 SJ 10.17 3) / 4.2.3 4.2.3 4 4.2 4.2.3
  77. 77. 16798-4 SJ 10.17 4.3 4.3 4.3.1 4.3.2
  78. 78. 16798-4 SJ 10.17 1. 2. 3. 4.3 1. 2. 3.
  79. 79. 16798-4 SJ 10.17 4.3.1 (2547) 1. 2. 3. 1. 1 25-39 2.
  80. 80. 16798-4 SJ 10.17 3. (subliminal advertising) 5 – 2546 (subliminal advertising) (magazine) 2546
  81. 81. 16798-4 SJ 10.17 (consumer) 25-39
  82. 82. 16798-4 SJ 10.17 1 (Concept Framework) Consumer Magazine Subliminal Advertising Selective Exposure Selective Attention Subliminal Stimulation : Sublimnal Message Selective Perception & Interpretation (Visual, Text, Voice) Subconscious Perception
  83. 83. 16798-4 SJ 10.17 Impact to Society Cognitive Affective Behavior Psychology “ ” (Qualitative Research) 2 (focus group interview)
  84. 84. 16798-4 SJ 10.17 (indepth interview) 22 1. (Purposive Sampling Method) 2 Creative Director Creative Director (in-depth interview) 2. 1 / 25-39 10 10 (focus group interview)
  85. 85. 16798-4 SJ 10.17 1. (in-depth interview) (question guideline) 1 - / - - 3
  86. 86. 16798-4 SJ 10.17 2 - - - - 3 - 3 - - -
  87. 87. 16798-4 SJ 10.17 2. (focus group interview) 1 / (discussion guideline) 1. 2. 3. 3.1 3.2 3.3 4.
  88. 88. 16798-4 SJ 10.17 5. 1 1. ……………………………………………… …… …………………… …………………………… 2. ………….. 3. 3 ……………………….
  89. 89. 16798-4 SJ 10.17 2 1. ……………….. 2. ………… ……….. 3. 3 1. 2. 3. 1. 2. 3. 4. 5.
  90. 90. 16798-4 SJ 10.17 1. 2. (in-depth interview) 3. (focus group interview) (Descriptive Method) (Descriptive Method) 1. -
  91. 91. 16798-4 SJ 10.17 - 5 (checklist) (operational definition) - (conceptual framework) 2. - 1. (in-depth interviews) 2. (focus group interviews) -
  92. 92. 16798-4 SJ 10.17 - (in-depth interviews) (focus group interviews) - - 1.
  93. 93. 16798-4 SJ 10.17 t-test ANOVA 2. (validity) (reliability) 3. “…… ….” 4.3. 4.3.1 4 4.3
  94. 94. 16798-4 SJ 10.17 4.3.2 * - (2543) 1. 2. 3. 4. 1. 2. 3.
  95. 95. 16798-4 SJ 10.17 - - * (conceptual framework)
  96. 96. 16798-4 SJ 10.17 - - - - - - - - - - -
  97. 97. 16798-4 SJ 10.17 1. 2. 99% 5% 150,000- 170,000 400 500 3. 5 100 500 4. 1. 1 2 2 3 2. 1)
  98. 98. 16798-4 SJ 10.17 2) 30 - - 1 / ( ) 1. ( ) ( ) 2. ( ) 20 ( ) 20-30 ( ) 31-40 ( ) 41-50 ( ) 51-60 ( ) 60 3. ( ) ( )
  99. 99. 16798-4 SJ 10.17 ( ) ( ) 4. ( ) ( ) ( ) ( ) ( ) ( )…………………………………. 5. ( ) 5,000 ( ) 5,001-10,000 ( ) 10,001-15,000 ( ) 15,001-20,000 ( ) 20,001-30,000 ( ) 30,000 6. ( ) ( ) 7. ………………………………………… ……………………………………… 8. ( ) ( ) 9. ( 1 )
  100. 100. 16798-4 SJ 10.17 ( ) 06.00-07.00 . ( ) 07.01-08.00 . ( ) 08.01-09.00 . ( ) 09.01-12.00 . ( ) 12.01-15.00 . ( ) 15.01-16.00 . ( ) 16.01-17.00 . ( ) 17.01-18.00 . ( ) 18.01-21.00 . ( ) 21.01-24.00 . 10. ( 1 ) ( ) ( ) ( ) ( ) / ( ) …………………………………………… 11. ( ) 1 ( ) 1-2 ( ) 3-4 ( ) 5-6 ( ) 6 ( ) 2
  101. 101. 16798-4 SJ 10.17 1 1. 1.1 2. 2.1 2.2 2.3 2 ( )
  102. 102. 16798-4 SJ 10.17 3. 3.1 - 3.2 3.3 3.4 4. 4.1 4.2 - 4.3 4.4 4.5
  103. 103. 16798-4 SJ 10.17 4.6 4.7 4.8 5. 5.1 5.2 5.3 ( 6.00-24.00 ) 2 ( )
  104. 104. 16798-4 SJ 10.17 2 1. 1.1 ( - ) 1.2 ( - ) 1.3 3 ( ) 2. 2.1 2.2 3. 3.1 - 3.3 3.4 ( )
  105. 105. 16798-4 SJ 10.17 4. ( ( ) 4.1 4.2 5. 5.1 ( ….) 5.2 ( ….) 3 ( ) 1………………………………………………………………… ………………….. 2………………………………………………………………… ………………….. 3………………………………………………………………… …………………..
  106. 106. 16798-4 SJ 10.17 4………………………………………………………………… ………………….. 1. 2. 3. 5 4.30-5.0 3.50-4.20 2.70-3.40 1.90-2.60 1.00-1.80 4. 0.05 Stepwise 5.
  107. 107. 16798-4 SJ 10.17 1. - - (operational definition) 5 3.51 - 5 4 3
  108. 108. 16798-4 SJ 10.17 2 1 3 5 4 3 2 1 4.30-5.00 3.50-4.20 2.70-3.40 1.90-2.60 1.00-1.80 (interval scale) 1.00-1.80 1.81-2.60 2.61 – 3.40
  109. 109. 16798-4 SJ 10.17 …………. 1.81-1.89 4.51 – 5.00 3.51 – 4.50 2.51 – 3.50 1.51 – 2.50 1.00 – 1.50 2. - ( 500 ) 1 2 3 1 1 /
  110. 110. 16798-4 SJ 10.17 1 - 1) 1 1. ( ) ( ) 1. ( ) 1 ( ) 2 2) 5. ( ) 5,000 ( ) 5,001-10,000 ( ) 5,000-10,000 5,000 3) ( 1 ) 9 ( 1 ) ( ) 06.00 – 07.00 . ( ) 07.01 – 08.00 . 1 ( 1 )
  111. 111. 16798-4 SJ 10.17 4) 2 5 (validity) (reliability) 3 - 5 ( - Cronbach) 2 tS 2 iS 1 1k k k 2 iS 2 tS .50 ( .70 )
  112. 112. 16798-4 SJ 10.17 ( r ) (test) - 20 21 (KR20 KR21) SPSS ) - (content validity) - 1. 2 3 (Multiple regression)
  113. 113. 16798-4 SJ 10.17 2 3 2 2. (Yamane) 95% ± 5% 400 500 4.3 4.3.2 4 4.3 4.3.2
  114. 114. 16798-4 SJ 10.17 2547 2545 2544 “ ” 2 6 2544 7 2540 2545 2540
  115. 115. 16798-4 SJ 10.17 2543 Kerlinger. Fred N. Foundation of Behavioral Research. 3rd ed. CBS Publishing Japan 1986.

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