Pete Serjeant

Hamburg Area, Germany Germany

Global Branding Director at Geometry Global - WPP

Advertising / Marketing / PR

Mainstream brands have profound, complex and sometimes strange links with consumers. Like any relationships, they’re deep, personal and sometimes difficult and with most liaisons they all need constant attention and stimulation. Emerging and startup brands reserve the right to choose and break category codes and conventions, their appearance and projection of a product must be direct and drive their new legacy. As creators, our consumers constantly expect more and more, thus through a simple, decodable, strong aesthetic we can entertain and demonstrate their relationship. Hunting for their essence, distilling their character and expressing the hidden passion via design is my ever-en...