1. Glo - Google Partnership
G+/Gmail/SMS Marketing
Creating Glo as Top of the Mind
brand among Youth segment
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2. Content G+SMS Chat Service
• Overview
• Description
• How it Works
• Business Model
• Marketing benefits & Value for Glo
• Operator Marketing campaigns on Gmail to SMS
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3. G+SMS Description
Google+ SMS is one Google suite of SMS extension
products that allows Google+ users to interact and
communicate with Google+ and non Google+ users
across multiple channels specifically SMS and Mobile
Web .
G+ has 90 million users worldwide and growing rapidly
like face book and Twitter .
Glo already has already signed the contract with Google
for Gmail to Mobile SMS which will be extended to
G+SMS users ALSO.
Leverage the opportunity of being first on G+SMS by
strategically starting the campaign first and taking first
mover advantage . ( Google launching on 15th March )
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4. What can users do on G+
SMS?
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Post G+ status updates via SMS
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Receive and reply to SMS notifications
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G+ messenger (group chat) over SMS
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5. G+/ Gmail/SMS overview
PC chat to cell text service, which allows Gmail users in the respective country to
send and receive chat messages - for free - as text messages
Easy and convenient to use: Just type in a phone number into the new SMS box in
G+ / Gmail and your message and send it off.
In addition, contact phone numbers can be stored within the Gmail address book, which
allows immediate access to them anytime an SMS needs to be sent simply by typing the
contact's name in the chat box and selecting "Send SMS".
Especially useful if a contact is not available via online chat, as it allows users to
form a conversation and to send information from within the chat window directly to
the contact's phone screen
Also works the other way round: You don't need access to a wired PC if you want to
send messages to Gmail chat; you can directly send an SMS text message from your
phone to a contact's Gmail Chat window.
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6. Overview of Gmail integration with SMS
A user may send an
As of now,
SMS directly from
this is chat (IM)
Gmail Talk to any
functionality,
phone and conduct
not email.
a 2-way chat
Future roadmap: More ways to integrate Google’s email
and instant messaging tools with SMS.
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13. Getting Started – Users (2/2)
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Complete verification process
Enter the verification code back in User receives welcome SMS
the settings page message from Google+.
https://plus.google.com/settings/plu
s
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14. Getting Started – Users (2/2)
2
Complete verification process
Enter the verification code back in User receives welcome SMS
the settings page message from Google+.
https://plus.google.com/settings/plu
s
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15. Business model
• Glo keeps 100% of MO revenue
o Google does not pay for MTs
o On an average 1:5 MO:MT ratio is maintained on this service
o Google sends the Glo a daily report, ratio can be observed from day 1
o No commitment - operator is free to disconnect with 30 days notice
• MOs are standard, non-premium SMS’s
o This is critical to a drive high volume of usage
• Roadmap
o All future integration points of email and IM with SMS will be subject to
the same terms
o Features will become visible to Google users – no action needed from
the operator
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16. Marketing Benefits & Value to
Glo
G+/ Gmail/SMS is a smart feature within Gmail with low access barriers and high
reward to your increasingly connected user base. Glo compatibility with this product is
a unique selling point that comes with benefit of positive brand association with
Google.
The feature is marketed within the Gmail interface – however key to augment this
with above and below the line marketing campaigns to build awareness in our market,
particularly among non-active Gmail users.
Potential to attract Gmail users, who would like to use the feature, to our network.
When activated, the Gmail/SMS feature markets itself – therefore investment in
marketing that drives usage will have a multiplier effect
• Direct MO revenue
• Brand association with Googlee
• Quasi-data service as a stepping stone to convert users to true data
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20. Offline: Stickers, Posters & Phone
Charms
Phone Charms
Posters
Stickers
Distributed by operators to cyber cafes and university events in Kenya & Ghana
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24. Kenya: Safaricom and
Google Co-marketing
Co-branded posters, t-shirts, stickers and key rings distributed to Safaricom
Digital Villages across Kenya.
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25. Kenya: Airtel Marketing
Print and digital ad
Online banner ad
Online banner ad
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