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Csp case study delivering sport makers to an olympic sponsor
1. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
Oxfordshire Sports Partnership delivered a
Sport Makers event to Olympic sponsor, Nielsen
Online. The event resulted in 60 new Sport
Makers, all of whom volunteered at Oxford’s
Olympic torch relay event. Read on to find out
how they did it…
3. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
• A Nielsen employee contacted Oxfordshire Sports
Partnership to find out if they could help them set up some
sports provision at their annual staff community day.
• The CSP lead used the contact as an opportunity to see if
there was scope to deliver a Sport Makers event as part of
the day.
• The employee set up a meeting between the CSP lead and a
senior representative at Nielsen.
4. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
• They discussed how the programme would work and what
the benefits would be for Nielsen staff. The CSP lead also
offered Nielsen, an Olympic sponsor, the chance for staff to
volunteer at the Olympic torch relay.
• The CSP then agreed to deliver a Sport Makers event to
Nielsen staff with the Nielsen employee responsible for
marketing and recruiting Sport Makers using promotional
material supplied by the CSP.
6. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
• Building relationships with key staff members – By holding face-to-
face meetings with key staff members at different levels of the
organisation, the CSP was able to establish the company’s needs and
tailor their Sport Makers offer.
• Using different messages when marketing Sport Makers to different
people – the CSP tailored their messaging to sell the programme more
effectively in the following way:
• Management – focus on overall benefits of the programme such as
teamwork, community engagement, staff morale.
• Employees – focus on the programme being an opportunity to pursue
personal interests, support the local community or an opportunity to
be more physically active with friends.
7. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
• Linking Sport Makers to other events – the chance to volunteer at the
torch relay was an incentive for staff to take part. Involvement in the
company’s community day allowed a day off for staff, so linking with the
delivery of it allowed them easy access to take part in Sport Makers.
• Allowing staff to take part in the event without registering online
first – the Nielsen employee instead collected names and email
addresses on a spreadsheet. Byng uploaded this data to register Sport
Makers online, before the CSP notified Sport Makers of their login
details.
• Keeping staff aware of the CSP’s next open event – this enabled
some staff, who weren’t able to attend to the workplace event, to still
take part in the programme.
9. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
• Not placing enough focus on recording hours during the
event - only 10% of Nielsen Sport Makers have so far
recorded their hours even though 100% of them completed
five hours of activity at the torch relay.
11. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
• 60 Sport Makers attended the event.
• All Sport Makers completed five hours of activity at the torch
relay.
• Seven Sport Makers have recorded their hours online – the
CSP is currently encouraging the rest to record their hours.
• Sport Makers have started regular workplace running groups,
rounders sessions and have developed their existing table
tennis sessions. One group has also been assisted by Sport
Makers Ambassador, Sue Wright, and now play squash at a
local facility.
12. CSP Case Study
Delivering Sport Makers to an Olympic
Sponsor
For further information and advice on this piece of
work, contact:
Tristan Hale, Oxfordshire Sports Partnership
Email – thale@oxford.gov.uk
Phone – 01865 252726
