Personal Information
Organization / Workplace
Toronto, Canada Area Canada
Occupation
Digital Marketing Manager, Xerox Canada | MA, MBA | Strategy | Integration | Sales Enablement
Industry
Technology / Software / Internet
Website
http://www.xerox.ca
About
I am deeply passionate about integrated marketing and digital media. In general, I look beyond traditional channels and gravitate towards the digital world. In my most current role as Digital Marketing Manager at Xerox Canada, I am managing the firm's digital portfolio, which includes Xerox.ca, Inbound Marketing, and Search Engine Marketing (SEM, SEO, PPC). In addition, I am constantly developing social marketing programs that can enable our sales force to find new leads and advance sales cycles.
Because of the massive amount of information available on the web and from social media, consumers are savvier but, also, more distracted than ever. As such, I employ a carefully considered but...