The Living & Giving Shop is a retail store that sells merchandise to support Save the Children. It leverages the prestige of Save the Children along with the appeal of its Living & Giving brand to attract over 120,000 visitors to its website. It utilizes celebrity endorsements and connections with designers to produce limited edition items to drive traffic and sales. The shop aims to provide consumers with a guilt-free shopping experience while raising funds to help Save the Children's efforts in providing mosquito nets, medicine, birthing tables, and water springs for communities in need.

20. 'The Living & Giving Shop is
fabulous! What a great idea.'
- Helena Bonham-Carter

24. • heritage / prestige of Save the Children
• retail sex appeal of Living & Giving brand
• 120,000 unique hits to STC site
• celebrity support to drive traffic
• designer connections for limited editions
• dedicated pr
• guilt free shopping experience

25. £3 can buy a mosquito net, protecting a child from malaria
£25 can pay for medicine to treat 82 children suffering from pneumonia
£100 can buy a birthing table in India
£2,500 can cover the construction costs of a spring to serve 500 people in Ethiopia
With your help we can continue to save children's lives