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60. LOGO
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63. LOGO
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64. LOGO
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65. LOGO
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66. LOGO
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67. LOGO
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73. LOGO
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75. LOGO
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95. LOGO
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Gráfico XY com Linha de Tendência
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109. LOGO
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Combinado Pizza x Coluna Empilhada
Título
Título
100% = 000
Sector 5
10%
30
Sector 4
10%
East
45%
Series
30
Series
20
Series
20
Series
North
15%
West
20%
Label
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117. LOGO
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Calendario de bloques de texto
Week 1
Week 1
Week 2
Week 2
Week 3
Week 3
Week 4
Week 4
Week 5
Week 5
Week 6
Week 6
Week 7
Week 7
Week 8
Week 8
Week 9
Week 9
First level
Second level
Second level
Second level
First level
First level
Second level
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118. LOGO
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Estructura del equipo de Trabajo
Comité de Seguimiento
XXX
EuroPraxis
Dirección del Proyecto XXX
Dirección del Proyecto XXX
Director de Proyecto
Director de Proyecto
Responsable de Proyecto
Gerente de Proyecto
Responsable del
Proyecto
1 Manager Senior
Interlocutores XXX
Consultor
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130. LOGO
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Símbolos
Se utiliza el AZUL en los círculos pq el naranja proyectado no se ve
Se utiliza el AZUL en los círculos pq el naranja proyectado no se ve
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131. Gama de colores a utilizar
(ya está preparado para insertar texto con bullets)
LOGO
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131
146. Gama de cores a utilizar
(Já está preparado para inserir texto com marcador)
Nota:
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146
147. Informazione di cliente con comportamento similare: segmentazione comportamentale
La segmentazione comportamentale classifica i clienti in funzione
del proprio comportamento finanziario
LOGO
EMPRESA
Segmentazione comportamentale
1
Argento vivo
2
Piccoli affezionati
3
Età del bronzo
4
Clienti
BPM
Analisi
statistica
Frequent flyers
E’uno strumento che deve facilitare
il lavoro del Gestore
La segmentazione ci aiuta ad
analizzare le esigenze del cliente,
poiché il sistema le raggruppa in
funzione dei comportamenti
finanziari
5
Potenziali
6
emergenti
7
Difensori
8
Il comportamento finanziario è la
manifestazione delle esigenze dal
quale deduciamo che i bisogni
all’interno di ogni gruppo sono
simili
Verso la vetta
9
Mediani
Comportamenti finanziariCapelli di platino esigenze analoghe ed aiutano a
simili indicano
definire il target di clienti per specifiche azioni commerciali, nonchè a
costruire offerte mirate
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149. Pequeño título en 14 sin bold en italico
LOGO
EMPRESA
Tabla de bloques de texto
Título
Título columna
Título columna
Título columna
Título fila
Título fila
Texto
Título fila
Título fila
Texto
Texto
Título fila
Título fila
Texto
Texto
Título fila
Título fila
Nota:
Texto
Texto
Texto
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159. LOGO
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Washington
Montana
New
Hampshire
ermont
V
North Dakota Minnesota
Oregon
Wisconsin
South Dakota
Idaho
Wyoming
Nebraska
Pennsylvania
Iowa
Nevada
Illinois
Utah
California
Colorado
Kansas
Ohio
Indiana
Missouri
Oklahoma
West
Virginia
Kentucky
Tennessee
Arizona
NewY
ork
Michigan
Arkansas
New Mexico
Alabama
Maine
Massachusetts
Rhode
Island
Connecticut
New Jersey
Delaware
Virginia
Maryland
North Carolina
South
Carolina
Georgia
Mississippi
Texas
Louisiana
Florida
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164. LOGO
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MEXI
CO
DOMINI
CU
CAN VIRGIN
BA
REPUB ANTIGUA AND
JAMA HAITIPUER ISLANDS
BELI
GUADELOUPE
TO
ST. BARBUDA
LIC
HONDUICA
GUATE ZE
MARTINI
RICO
ST VINCENT BARBADOS
KITTS
EL
NICARA
RAS
MALA
QUE
GRENADA
AND THE
SALVADO GUA
PANA
COSTA
VENEZU
GRENADINE
R
GUYA
MA
RICA
S ELA
SURIN
NA
FRENCH
AME
COLOM
GUIANA
BIA
ECUAD
OR
PE
RU
BOLI
VIA
CHI
LE
PARAG
UAY
ARGEN URUG
TINA
UAY
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167. LOGO
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Proceso
de negocio
es
or
tid
e
mp
Co
C
tec am
no bio
lóg s
ico
s
Oferta de
productos
Type text
Socios
Type text
Es
tr a
co tegi
mp a
añ de l
ía a
Type text
ent
Type text
Type text
Type text
Type text
Type text
Cli
Type text
Type text
Type text
Type text
es
Footer/XXX
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178. LOGO
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Tienda
Tienda
virtual
virtual
Identificar sistemática posventa y asistencia técnica
Definir sistema de control del
canal
Diseño de acciones de
comunicación del canal
Argentina
s
ale
can
tes
loba
l
Clien
te g
os
uev
Int
elig
enc
ia
Perú
n
llo
1 consultor/
1 resp. operadora
book
tion’s
Approach
Identificación de segmentos
objetivos
Chile
o
prom
1 consultor/
1 resp. operadora
clie
n
1 consultor/
1 resp. operadora
Implantación nuevos servicios
Selección productos a ofrecer
1 consultor/
1 resp. operadora
de
Consume
r
ro
sar
De
Strategy
Comité
de supervisión
y
CMU
nnels
s Cha
diarie
e
nterm
ne I
Dano
Estructura logística y
dimensionamiento recursos
Establecer precios y
condiciones especiales de
oferta
Centro
América
1 consultor/
Brasil
1 resp. operadora 1 Gerente Gal. 1 Gerente Gal. 1 Gerente Gal. 1 Gerente Gal. 1 Gerente Gal.
1 resp. TM
1 resp. TM
1 resp. TM
1 resp. TM
1 resp. TM
1 project manager EuroPraxis + 2 consultores EuroPraxis
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194. LOGO
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Máximo 30 minutos
------- ------- ------- -------
Identificación del
Identificación del
problema
problema
Generación de
Generación de
alternativas
alternativas
Discusión de
Discusión de
las mismas
las mismas
10 minutos
Elección de la
Elección de la
mejor
Elaboración de
Elaboración
un plan de
un plan de
acción
acción
Informe
Informe
... redactando al final las conclusiones alcanzadas
... redactando al final las conclusiones alcanzadas
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194
197. También es importante entender las implicaciones del
lanzamiento de este tipo de servicios de nueva generación
LOGO
EMPRESA
Implicaciones de lanzamiento de servicios 3G por país
Implicaciones de lanzamiento de servicios 3G por país
Desarrollo
Factibilidad técnica
Sistemas
de
información
Factibilidad
de gestión
Red
Factibilidad
implantación
Momentum
del mercado
Marketing
Disposición al
pago por servicio
Cliente
Y por ello resulta crítico tener un conocimiento suficiente de la organización actual de TM
Y por ello resulta crítico tener un conocimiento suficiente de la organización actual de TM
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Puzzle chain & 4 piece puzzle
Margin
Profit
Growth
Sustainability
and
Predictability
Resource
Efficiency
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201. 2 puzzle pieces & 2 piece puzzle
LOGO
EMPRESA
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202. LOGO
EMPRESA
VDBD five box puzzle
Business Design
Environment
Traditional
Emerging
Customer Selection
and Value Proposition
Value Capture/
Profit Model
What high-value customer
opportunity am I targeting with
what unique and differentiated
customer proposition?
What profit model will I
harness to capture value
from this customer?
Organizational
Systems
Customer
Priorities
Stated
Silent
Future
How will I ‘build in’
sustainability to my
Business Design?
Strategic Control
What scope of
activities and assets
are required?
Scope
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EMPRESA
When using transparent colors
please keep in mind that they cause
problems when printing or
converting the file into PDF. It can
happen that the transparency –
depending on printer driver – either
print as full color or as pattern
Value in-flow & out-flow
High
> 5.0
xxxxxxx
5.0
xxxxxxx
4.0
3.0
Market Value
2.0
Sales
1.5
1.0
xxxxxxx
0.5
Value In-Flow
Low
Stability
Value Out-Flow
0.0
High
Operating Profit Growth
Low
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Collapse of the middle
Inc.
Ltd.
Corp.
Co.
Ent.
Price
Product/Technical Performance
Solution
Label
Source: 7pt Arial
1 Footnote
Note:
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218. CONFIDENTIAL AND RESTRICTED DATA
For circulation to authorized
[client] personnel only
LOGO
Report card
Activity: Activity name (regular font)
Code:
EMPRESA
Definition: (regular font)
1,0
Code (regular font)
5,0
Title:
Automatic
Text title
(opt. subtitle)
Title:
Automatic
Bullets
Title:
Bullets
Hyphen
Hyphen
15
Title:
Automatic
Title:
Automatic
10
Bullets
Bullets
35
32,0 32,5
29,6
30
27,8
27,4
25,4
25
Y-axistitle
20,4
20,4
20
Hyphen
Hyphen
5
0
A
B
C
D
E
F
G
H
X-axis title
Source: 7pt Arial
1 Footnote
Note:
Sources: Mercer databases and analysis
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219. CONFIDENTIAL AND RESTRICTED DATA
For circulation to authorized
[client] personnel only
LOGO
Report card
Activity: Activity name (regular font)
Code:
EMPRESA
Definition: (regular font)
Code (regular font)
Text title
35
Text title
(opt. subtitle)
32,0
35
32,5
32,0
29,6
30
32,5
G
H
29,6
30
27,8
27,4
(opt. subtitle)
27,8
27,4
25,4
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20,4
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title
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title
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B
C
D
E
X-axis title
F
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H
A
B
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D
E
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X-axis title
Source: 7pt Arial
1 Footnote
Note:
Sources: Mercer databases and analysis
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220. CONFIDENTIAL AND RESTRICTED DATA
For circulation to authorized
[client] personnel only
LOGO
Report card
Title:
Automatic
Title:
Automatic
Bullets
EMPRESA
Bullets
Hyphen
Hyphen
Title:
Automatic
Title:
Automatic
Bullets
Bullets
Hyphen
Hyphen
Title:
Automatic
Title:
Automatic
Bullets
Bullets
Hyphen
Hyphen
Sources: Mercer databases and analysis
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224. LOGO
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Thermometers
Click on the orange area or the
black area and move up or
down according to the level
needed to show.
Title
10
“Absolutely Necessary”
10
10
9
8
Telephone (8.0)
7
Basic Cable (6.3)
Favorite Magazine (5.3)
5
Local newspaper (5.2)
National Newspaper (3.8)
Willingness to Pay
6
Online Service (5.8 )
$93
Low
4
Premium Cable ( 3.7)
Safe Place for
Congregating
Neighborhood Crime
Avoidance
Disaster Preparedness
3
2
1
1
“Completely Unnecessary”
1
Top Concepts
Average
Current
Spending
International Travel
Safety information
Willingness to
Workplace CPR
Pay for New
Services
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228. Labels
Illustrative
LOGO
EMPRESA
Preliminary
Draft
Labels These should be placed at the top right corner
of the slide, lined up with the guide, e.g.
Use the ‘MMC Labels’ menu to automate the process
‘Harvey Balls’ Use the ‘MMC Harvey’ add-in toolbar for
(in five languages)
one-click switch between 0% and 100% fills
Backup
Illustrative
Example
Disguised
Client Example
Working Estimates
One size of arrow throughout
Labelling Lines with bobbles (use
smallest circle) or format any line with
tool from ‘MMC Draw’
Use arrows for direction
Brackets
Do not use curly brackets
Use square brackets. ‘MMC
Draw’ toolbar does it for you
Text
Text
Preliminary Hypothesis
Data to come
Text
See Notes Page View
Text
Text
Text
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229. Rules
LOGO
EMPRESA
Lines
Colors: gray, white or green; or match fill color to produce outline in B&W mode
Weights: Standard line weight is ¾ point, with increments of ¾ point (1½, 2¼ points)
Text weights
Small Fonts.pot
maximum 14pt body text; slide title 16pt
Medium Fonts.pot minimum 16pt (14pt in charts); slide title 24pt
The arrow should always remain one size and shape
Always gray with text
When placing between two different sized text blocks,
Long text block
Short text block
Short text
the arrow is best placed mid-way down the shortest block...
Lorem ipsum dolor
sit amet,
consectetuer
adipiscing elit, sed
diam nonummy nibh
euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
Duis autem vel eum
iriure dolor in
hendrerit in vulputate
velit esse molestie
consequat, vel illum
dolore eu feugiat
nulla facilisis at vero
Lorem ipsum dolor
sit amet,
consectetuer
adipiscing elit, sed
diam nonummy nibh
euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
block
Lorem ipsum dolor
sit amet,
consectetuer
adipiscing elit, sed
diam nonummy nibh
euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
Ut wisi enim ad
minim veniam, quis
nostrud exerci.
Long text block
Lorem ipsum dolor
sit amet,
consectetuer
adipiscing elit, sed
diam nonummy nibh
euismod tincidunt ut
laoreet dolore magna
aliquam erat volutpat.
Duis autem vel eum
iriure dolor in
hendrerit in vulputate
velit esse molestie
consequat, vel illum
dolore eu feugiat
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232. LOGO
EMPRESA
Contents
1. Consultant profile
2. Organizational chart
3. Organizational chart (including headcount)
Organizational chart – inbox/connectors
4.
List – horizontal (1)
5.
List – horizontal (2)
6.
List – vertical (1)
7.
List – vertical (2)
8.
9. Pyramid
10. Three factors (1)
11. Three factors (2)
12. Three factors (3) – interwoven
13. Three factors (4) – temple
14. Four factors (1)
15. Four factors (2)
16. Four factors (3)
17. Four factors (4) – weighted
18. Four factors (5) – dynamic
19. Six factors (1)
20. Six factors (2)
21. Table (1)
22. Table (2)
23. Table (3)
24. Schedule
25. Opportunities/threats (1)
26. Opportunities/threats (2)
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
47.
48.
49.
50.
51.
52.
Pros and cons (1)
Pros and cons (2)
Controversy (1)
Controversy (2) – impact
Conflict/tension (1)
Conflict/tension (2) – solution
Conflict/tension (3)
Bottom up/top down (1)
Bottom up/top down (2)
Balance/imbalance
Process
Cycle (1)
Cycle (2)
Spiral – orthogonal
Hurdle
Condenser
Resistance/obstacle (1)
Resistance/obstacle (2)
Filter (1)
Filter (2)
Filter (3)
Filter (4)
Filter (5)
Change of mindset/direction (1)
Change of mindset/direction (2)
Change of mindset/direction (3)
53.
54.
55.
56.
57.
58.
59.
60.
61.
62.
63.
64.
65.
66.
67.
68.
69.
70.
71.
72.
73.
74.
75.
76.
77.
78.
Knot
Interface
Pressure
Increase/decrease (1)
Increase/decrease (2)
Types of arrows
Consequences (1)
Consequences (2)
Consequences (3)
Impact (1) – three factors
Impact (2) – four/six factors
Impact (3.1) – four factors
Impact (3.2) – five factors
Impact (3.3) – six factors
Impact (3.4) – seven factors
Impact (3.5) – eight factors
Impact/result (1) – five factors
Impact/result (2) – six factors
Vision (1)
Vision (2)
Value chain
Action/reaction (1)
Action/reaction (2)
Equilibrium/harmony
Puzzle
Spiral
Notes on usage: Buttons on all following pages
< Page backward
> Page forward
HBack to contents page (Home) E Example
B Back to Module
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Consultant profile
GUI
Yes x No
Features
Standard format
Position: xxxxxxxxxxxxxxxxxxxxxxxx
Born: xxxx
Nationality: xxxxxxxxxxxxxxxxxxxxx
Education
Professional experience
Key projects
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Notes on usage
The lower three categories can be moved up or down,
as needed
Do not change the font size
Industry competence
If you would like to add a photo, place it on the right at
the end of the headline
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Languages
Methodological competence
• German
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
• xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Updated: mm/year
chart library orig.ppt
4
To use:
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
E
Example
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Organizational chart
GUI
Yes x No
Features
The organizational chart has a basic modular
format with the standard international box
structure. Lines are 0.75 pt. (to simplify
alignment) and dark key blue
Notes on usage
The number of units is determined on a case-by-case
basis by deleting/adding boxes (don't forget to align/use
the layout frame!)
You may use any font size
You may color the boxes to highlight certain units
The direction of the connector line to the box determines
how the text is aligned (centered or left-justified)
chart library orig.ppt
5
To use:
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
E
Example
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Organizational chart (including headcount)
GUI
Yes x No
Features
Basic modular format, expanded to include
headcount and name fields
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The number of units is determined on a case-by-case
basis by deleting/adding boxes (don't forget to align/use
the layout frame!)
XXX
X
X
XXX
You may use any font size
You may color the boxes to highlight certain units
XXX
XXX
The direction of the connector line to the box determines
how the text is aligned (centered or left-justified),
headcounts are right-justified
XXX
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Notes on usage
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chart library orig.ppt
6
The vertical subunits may be indented horizontally (see
“Guide to Layout – do's and don'ts")
To use:
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
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Organizational chart – inbox/connectors
GUI
Yes x No
Features
Basic modular format with connectors and in-box text
boxes
xxx
Vertical subunits are indented horizontally
xxx
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Notes on usage
xxx xxx
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See instructions for versions 1 and 2
xxx xxx
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Connectors should be arranged such that the lines do
not overlap
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chart library orig.ppt
7
An additional box is positioned over the text fields to
ensure that the connectors are attached to the center of
the boxes
To use:
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
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List – horizontal (1)
GUI
Yes x No
Features
Subheader
Subheader
…
…
This is the recommended basic format for
horizontal lists if there is no need to further
organize the content (e.g. by delimiting content,
or simply through text volume)
Notes on usage
The subheader is bold (larger font) and is aligned
vertically with all of the text in the block being created
Text follows below, in vertical alignment with the
subheader
Items should be numbered only if they are going to be
explained later
A list should not contain any type of arrow as a
subheader. Arrows are used only for if-then relationships
and in processes
E
Example
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List – vertical (1)
GUI
Yes x No
Features
Subhead
er
…
Subhead
er
…
Subhead
er
…
Subhead
er
Vertical lists work well for brief subheaders and
for a small number of sub-items with a lot of
text
…
Notes on usage
The lines can be used as a separator, to make the
organization clearer, or to highlight the specific number
of sub-items (in this case, there must also be a line
above the first subheader)
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List – vertical (2)
GUI
Yes x No
Features
Subheader
Subheader
Subheader
Short subheaders – few bullets with a lot of text
…
Subheaders are clearly separated from the supporting
details, thus placing greater focus on the structure, e.g.
for terms/concepts
…
Notes on usage
…
The double bracket is a freeform element – it is not
drawn by joining two bracket elements
E
Example
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Pyramid
GUI
x Yes
No
Features
Pyramid thinking is one of the core concepts of our
consulting approach, particularly when it comes to
structuring projects. Triangles and pyramids are thus
especially important
In the figurative sense, a pyramid represents the
principle of hierarchy (top to bottom, arranged on
individual levels)
Key words
Hierarchy, pyramid structure, organizational
structure, top down/bottom up, deduction
Notes on usage
The most difficult part about the layout is placing text in
the individual levels. The apex is usually too small, so
text may also appear outside of the pyramid, or extend
across the edge
E
Example
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EMPRESA
Three factors (1)
GUI
x Yes
No
Features
The image makes a very sturdy impression, and this is
further strengthened by its similarity to a pyramid. The
factors appear to be immovable
The triangle may be read from the inside out or vice
versa
Key words
Regions, dimensions, fields, influencing
factors
Notes on usage
Here, too, text must take the form of key words
E
Example
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Three factors (2)
GUI
Yes x No
Features
This version shows an intersection
In contrast to triangles, circles communicate a 'larger
whole' with no beginning and no end, and which cannot
be defined precisely. For example, if the focus is on a
region, area, or environment, circles can visualize this
better than an angular (orthogonal) shape
Key words
Regions, areas, environments, fields,
intersections, overlaps
Notes on usage
If the circles are to be associated with a lot of text, it
makes more sense to place only key words inside and
leave details outside
E
Example
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Three factors (3) – interwoven
GUI
Yes x No
Features
This variant is an alternative to the triangle and allows
three factors to be linked on a single level of
importance
1
2
3
....
....
....
The arrangement of the squares on their vertices makes
this variant an eye catcher
Key words
xxx
xxx
xxx
Link, dimensions, equality, horizontal
organization
Notes on usage
The key benefit is the simplified allocation of additional
text below the vertices of the squares
E
Example
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Three factors (4) – temple
GUI
Yes x No
Features
Three factors are represented as supporting pillars in
an architectural context
'Speaking' imagery of a holistic thought
Key words
Putting up a building, security, culture, but also
traditional thinking, conservative perspective
Notes on usage
Modular structure – additional pillars can be added if
necessary
Giving the pillars a background creates a very solid
impression
There is very limited space for text; thus, only key words
should be used, with detailed explanations following on
subsequent charts
E
Example
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Four factors (1)
GUI
x Yes
No
Features
The 'traditional consulting chart': A comprehensive idea
is organized into four clearly distinguishable areas
Key words
Four directions, dimensions, areas, fields
Notes on usage
Problem: Making the area headers clear. It is better to
do this by means of font size rather than, e.g., drawing in
additional lines
Words In the middle should generally be centered
If five segments of equal importance need to be
represented, they should be presented in list format
(horizontal/vertical)
E
Example
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Four factors (2)
GUI
Yes x No
Features
A variant of the preceding module, with a simpler
structure for charts with more text, since the double
lines in the first version are more likely to draw attention
away from the text
The rotated square brings to mind a warning sign,
since the sides do not run parallel with the edges of the
page
Key words
Warning, caution, four
directions/dimensions, areas, fields
Notes on usage
Only key words will fit in the rotated square; if you have
more text, it is better to insert a rectangle parallel to the
axes
E
Example
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Four factors (3)
GUI
Yes x No
Features
1
Another variant of the four-factor format. The
parallel offset creates the impression of
movement, highlighting the sequence of the
factors
Factor 1
2
Factor 2
Factor 4
4
Key words
Four directions/dimensions, areas, fields,
procedure, sequence
Factor 3
3
Notes on usage
If a lot of text is involved, this format can be confusing,
so a simpler solution should be used
E
Example
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EMPRESA
Four factors (4) – weighted
GUI
Yes x No
Features
Variant of (3)
1
Two factors are disproportionately important:
e.g. areas to be dealt with first
Factor 1
Key words
2
Factor 2
Factor 4
Four directions/dimensions, areas, fields,
procedure, sequence
4
Factor 3
3
Notes on usage
If a lot of text is involved, this format can be confusing,
so a simpler solution should be used
E
Example
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Four factors (5) – dynamic
GUI
Yes x No
Features
Factor 1
Factor 2
2
1
Four
factors –
dynamic
Represents a dynamic, interactive relationship, i.e. the
factors are in a state of flux and cannot be pinned down
more accurately
The tilted, counter-directional form creates the
impression of movement to the point of uncertainty
Key words
Problem areas to be solved, imbalance,
uncertainty
3
Factor 4
Notes on usage
4
Factor 3
Text should take the form of key words due to the
alignment difficulties resulting from the crooked angles
E
Example
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Six factors (1)
GUI
x Yes
No
Features
Centered format: A comprehensive concept is organized
into six clearly distinguishable areas, i.e. the number
six is clearly evident from the shape
This is a lean version of the traditional honeycomb
format
Key words
Six directions, dimensions, areas, fields
Notes on usage
The shape should be stretched horizontally if there is not
enough room for the text
Text should take the form of key words, since it is
difficult to read text that is not aligned vertically
E
Example
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Six factors (2)
GUI
x Yes
No
Features
Orthogonal solutions for the six-factor chart
Fits better with our corporate design.
Caution: Variant (2) defines top and bottom, thus
implying a value judgment
1
Notes on usage
If there is too much text that needs to be included, you
should consider using a list that is clearly grouped
together (e.g. with a bracket):
GENERAL
CONCEPT
Text with few line breaks improves readability
Text with few line breaks improves readability
Text with few line breaks improves readability
Text with few line breaks improves readability
Text with few line breaks improves readability
Text with few line breaks improves readability
2
E
Example
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Table (1)
GUI
x Yes
No
Features
Subheader
A
B
C
D
E
Details
...
...
...
...
...
Details
...
...
...
...
Consultancies deal primarily with business or statistical
issues and their processes, so tables/ matrices are the
most common tool used for illustration purposes
Matrices put factors in a logical relationship to one
another, both horizontally and vertically
This format is recommended for number tables
...
Notes on usage
Details
Details
Details
...
...
...
...
...
...
...
...
...
...
...
...
...
For combination text-number tables:
...
The chart layout reflects the way we read it, namely from
left to right and from top to bottom
If the matrix includes text, it is usually left-justified
...
Numbers that add up (vertically) to a total are rightjustified; if there is no total, the figures may also be
centered
Column headers are left-justified for text columns, but
may also be centered for number columns
Line headers are always left-justified
E
Example
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Table (2)
GUI
x Yes
No
Features
Subheader
Subheader
Subheader
This format is recommended for text tables
However, if horizontal lines are used to clarify the
separation between lines of text, bullets must not be
used in line headers (redundant)
Details
...
...
...
Details
...
...
...
Details
...
...
...
Details
...
...
...
Details
...
...
The clear horizontal and vertical alignment of the text
makes the table structure clear
...
Notes on usage
For combination text-number tables, see Table
(1)
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Table (3)
GUI
A
B
C
Yes x No
D
Features
A variant of the table with an emphasis on the bottom
line, when the results of an analysis should particularly
stand out
Details
...
...
...
...
Details
...
...
...
...
Details
...
...
...
...
Details
...
...
...
...
∑A
∑B
∑C
∑D
Notes on usage
The bracket form can also be found in the GUI's lean
shapes
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Schedule
GUI
x Yes
No
Features
Month x
Activities
1
2
A schedule is a combination of a matrix and a list: the
actions/processes listed horizontally are allocated to the
vertical time columns
Month y
3
4
5
This format is recommended, and is easier to use via
the GUI
Details
Details
Notes on usage
If there is a lot of text to be listed under 'Activities', the
portion on the right with the date details has to be
reduced accordingly
Details
Kickoff
Interim presentation
Final presentation
Document number
27
Lines appear in dark key blue, time bars in medium
blue, and bars for future developments/ transitions in
white boxes outlined with a dotted medium-blue line
The bars are always positioned behind the time matrix
To use:
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
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Opportunities/threats (1)
GUI
x Yes
No
Features
OPPORTUNITIES
…
THREATS
…
Comparison/deliberation of positive and negative
aspects of a situation
The element shown opposite the normal reading
direction, i.e. from right to left, is perceived as negative
The opposing brackets imply instability/ indecisiveness
Key words
Opportunities/threats, pro/con, for/against,
deliberation, decision
Notes on usage
If the brackets end in arrows at the bottom, they point to
a conclusion/result at the bottom of the page
Note to consultants: Placing more/less text on one
side implies a judgment (this should be in harmony
with the headline)
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Opportunities/threats (2)
GUI
Yes x No
Features
THREATS
…
An alternate way to illustrate opposing factors
…
The upward/downward arrows further intensify the
contrast (thumbs up/thumbs down)
Key words
OPPORTUNITIES
Opportunities/threats, pro/con, for/against,
deliberation, decision
Notes on usage
This variant offers little room for subheaders
Note to consultants: Placing more/less text on one
side implies a judgment (this should be in harmony
with the headline)
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Pros and cons (1)
GUI
Yes x No
Features
…
…
An alternate way to represent opposing factors without
a subheader
The positive bracket up and to the right, the negative one
down and to the left
Key words
Opportunities/threats, pro/con, for/against,
deliberation, decision
Notes on usage
Note to consultants: Placing more/less text on one
side implies a judgment (this should be in harmony
with the headline)
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Pros and cons (2)
GUI
Yes x No
Features
…
…
Arrows pointing toward each other; again, the arrow
pointing against the normal reading direction is
perceived as negative
Suggests a controversy: The factors are not just
weighed against each other, but can exclude one
another
Key words
Pro/con, for/against, controversy, either/or
Notes on usage
The vertical line suggests the insurmountability of the
opposing positions; removing it weakens the element of
controversy
Note to consultants: Placing more/less text on one
side implies a judgment (this should be in harmony
with the headline)
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Controversy (1)
GUI
Subheader
Subheader
xxx
xxx
Yes x No
Features
Arrows pointing toward each other; again, the arrow
pointing against the normal reading direction is
perceived as negative
We accommodate the standard international
representation of process descriptions in a block arrow
(e.g. using visualization software) with a lean, open
structure that follows the LLL design concept. This
should always be used when the issue is clearly
processes
The closed shape illustrates a situation influenced by two
contrasting factors/processes
The circle suggests a lively, dynamic discussion
Key words
Counter-directional process, dilemma,
controversy, contradiction
Notes on usage
The circle may contain key word(s)
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Controversy (2) – impact
GUI
Subheader
Subheader
xxx
xxx
Yes x No
Features
Represents a controversy in line with our corporate
design, but the statement is weaker than version 1
Also: A situation is influenced by two factors that break
down into sub-items
Key words
Conflict, impact, opposite, dilemma,
controversy
Notes on usage
Variable structure, scaled depending on how much text
is required (esp. in the square)
Use brackets, not angularly opposed lines!
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Conflict/tension (1)
GUI
Subheader
Subheader
xxx
xxx
Yes x No
Features
This format illustrates the conflict with an oscillator line
containing intense peaks
Key words
Opposing processes, dilemma, controversy,
contradiction, tension, irreconcilability
Notes on usage
Use dark key blue to boost the effect of the oscillator line
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Conflict/tension (2) – solution
GUI
Subheader
Subheader
xxx
xxx
Yes x No
Features
Represents the conflict situation between opposing
factors/situations that do not represent a process and
that break down into sub-items
In a sequence of charts, a conflict solution can be
shown by a subsiding oscillator line
Subheader
Subheader
xxx
xxx
Key words
Opposition, dilemma, controversy, contradiction,
tension, irreconcilability
Conflict resolution, relaxation, overcoming
contradictions
Subheader
Subheader
Notes on usage
xxx
xxx
The excess weight of one factor can be illustrated by
making one arrow longer than the other
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Conflict/tension (3)
GUI
Yes x No
Features
Represents a conflict situation between individual
opposing factors/situations that are not summarized
under a common subheader
xxx
xxx
xxx
xxx
xxx
xxx
Key words
xxx
xxx
Opposition, dilemma, controversy,
contradiction, tension, irreconcilability
xxx
xxx
xxx
xxx
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Bottom up/top down (1)
GUI
Yes x No
Features
Arrows suggest a process
...
BOTTOM UP
The pyramid shape of the triangle intensifies the
hierarchical bottom-up/top-down idea
...
PROCES
S
Key words
TOP DOWN
Top down/bottom-up process, hierarchy,
pyramid structure, deduction/induction
Notes on usage
The text in the triangle must be centered
The base of the triangle always forms the basis
Positioning text next to the triangle can create problems
with layout
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Bottom up/top down (2)
GUI
Yes x No
Features
TOP DOWN
...
...
The process character is suggested by arrows and their
progression
The orthogonal form is less dynamic
Key words
Top-down/bottom-up criteria, deduction/
induction, decision making
BOTTOM UP
Notes on usage
Arrows are freeform elements, i.e. they may be enlarged
only in proportion – do not pull them in one direction, as
this will cause a distortion
The progression form (gradient shading), which should
be used very sparingly, is appropriate here as it shows a
relationship between up and down
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Balance/imbalance
…
…
GUI
Yes x No
Features
A scale compares the weight of two volumes: i.e. for
showing both a comparison and a valuation
Key words
Balance, imbalance, scale, deliberation,
settlement, relationship, uncertain position,
search for the best mix, harmony
Example E
…
…
Notes on usage
Instead of the tilted text (in the "imbalance" image), text
may also be aligned horizontally
Do not use/draw three-dimensional scales! (they have
a comical/clipart character)
Example E
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Process
GUI
xYes (option 3 only)
No
Features
Example E
Process, phase, step – a process is a
chronological sequence of steps/phases
that, in some cases, can be described in
greater detail steps – the overall process
– Top: Isolated
can be broken down into individual subprocesses
– Center: Steps that are open to the
preceding step show that the individual
steps are not complete (open to the left)
Example E
– Bottom: Lean form of the flowchart image
of a process
Key words
Process, phase, step, sequence, logical
order
Notes on usage
Subheaders are positioned outside of the shapes
Example E
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Cycle (1)
GUI
Yes x No
Features
Continuous processes are shown as cycles
Key words
Cycle, vicious circle (circulus vitiosus),
concatenation, circle
Notes on usage
The problem with this figure is frequently the limited
space for text. Since slanted text is difficult to read, it
should be placed outside the figure
For two or four steps, an orthogonal figure may also be
used. The advantage of this format is that it is easier to
position the text:
Note: Presenting a cycle in a counterclockwise direction
can have a negative connotation!
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Cycle (2)
GUI
Yes x No
Features
This is the lean form of the cycle illustration
Key words
Cycle, vicious circle (circulus vitiosus),
concatenation, circle
Notes on usage
For two or four steps, an orthogonal figure may also be
used. The advantage of this format is that it is easier to
position the text:
Note: Presenting a cycle in a counterclockwise direction
can have a negative connotation!
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Spiral
GUI
Yes x No
Features
A process that proceeds toward or recedes from a
center (target, vision)
The individual revolutions represent the phases
The right angles make the inserted text easier to read
Key words
Downward spiral, development, goal,
horizon, a self-slimming process
Notes on usage
The direction of the spiral can have a positive or a
negative connotation (reverse it, if necessary)
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Hurdle
GUI
Yes x No
Features
A process is being delayed, has to overcome various
hurdles
Key words
Jump the hurdle, overcome obstacles, race,
(milestones)
Notes on usage
Modular form – the best place to position text depends
on how much text is required
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Condenser
GUI
Yes x No
Features
This figure was borrowed from the field of electrical
engineering: condenser
Pooling positive and negative forces to convert them to
energy/voltage – to make them useful
Key words
Condenser, transformation, conversion,
positive/negative
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Resistance/obstacle (1)
GUI
Yes x No
Features
A solid obstacle
Key words
Obstacle, resistance, boundary,
breakthrough, opening, strategic thrust, wall
Notes on usage
An open arrow makes it easier to place text inside
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Resistance/obstacle (2)
GUI
Yes x No
Features
A solid, insurmountable obstacle
The process must circumvent the obstacle
Key words
Obstacle, resistance, boundary,
circumvention, congestion/backlog,
resentment, wall;
a process is being delayed, change of
direction, change of mindset
Notes on usage
Text on the obstacle should include only key words,
standing on end (the obstacle may be made wider to
make the text easier to read)
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Filter (1)
GUI
Yes x No
Features
A condensing filter: Multiple input sources, one output
Key words
Filter, funnel, process of elimination,
merging, process simplification,
consolidation, convergence, input/output
Notes on usage
The lines running into the filter can all have the same
format – different colors/patterns imply different sources
or new output
Positioning the figure horizontally makes it easier to label
the arrows, while positioning it vertically makes it easier
to label the filter
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Filter (2)
GUI
Yes x No
Features
Separating filter: One input source, various outputs
resulting from the collecting levels
Key words
Sieve, process separation, analysis,
divergence, input/output
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Filter (3)
GUI
Yes x No
Features
Collecting filter: Multiple input source, one output
Filter effect at various levels
Key words
Filter, funnel, sieve, sifting, process of
elimination, merging, process simplification,
consolidation, convergence, input/output
Notes on usage
If there is not enough space to label the sieve levels,
place the text outside (if necessary, extend the lines to
make relationships clear)
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Filter (4)
GUI
Yes x No
Features
Separating filter: One input source, various outputs due
to the prism effect (optical filter)
Key words
Prism, refraction, fission, deflection –
process separation, analysis, divergence,
input/output
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Filter (5)
GUI
Yes x No
Features
Separating filter: Multiple input sources, filtered output
due to the reflection effect (optical filter)
Key words
Diffusion, reflection, cleavage, deflection,
defense/protection – process separation,
analysis, selection process, input/output
Notes on usage
Text can be positioned horizontally at the beginning and
end of the arrows (not parallel to the lines)
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Change of mindset/direction (1)
GUI
Yes x No
Features
Special shape: The eye-catching conclusion of a
development
Key words
Turning point, change of mindset, removal,
reversal – warning, reflection
Notes on usage
Note: Can have a negative connotation (runs counter to
the reading direction)
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Change of mindset/direction (2)
GUI
Yes x No
Features
A process that is redirected/must change direction at
various points
Key words
Change of direction, change of mindset,
inefficient process flow – process loops, lost
time, frictional loss, circuitousness
Notes on usage
Modular structure, can be expanded/reduced as
necessary
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Change of mindset/direction (3)
GUI
Yes x No
Features
Process improvement (upward movement!). Adding a
background to the spiral creates the image of a spool
(reason for the process improvement)
A process that has seen/can cope with setbacks
Key words
Process improvement, boost in efficiency,
transformation – but also a zig-zag course
Notes on usage
Text can be added at the ends of the spiral to explain the
individual steps of the process improvement
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Knot
GUI
Yes x No
Features
Knots represent complex interdependency/ dovetailing of
two opposing factors (e.g. the "Gordian knot" that must
be cut)
Key words
Knot, dilemma, loop, (process) complexity
Notes on usage
This module can be inserted as a symbol between two
text blocks with subheaders
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Interface
GUI
Yes x No
Features
Two different processes meet at an interface
Arrows underscore that they want to come together
Key words
Interface, point of contact, connection,
pivotal point
Notes on usage
To be used in place of separating lines between
subheaders and sub-items
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Pressure
GUI
Yes x No
Features
Pressure is an action (visualized here by duplicating the
arrows), which causes a change in the passive element
The strength of the pressure can be represented by
varying the intensity of the lines or the number of arrows
Key words
Pressure, emphasis, strength, force, thrust,
impact – acceleration, compression
Notes on usage
Modular structure – for long texts, it makes more sense
to align the figure horizontally
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Increase/decrease (1)
GUI
Yes x No
Features
1. Triangle shape, lean form of the previous twodimensional figure with two triangles – tilting
the axes makes the figure dynamic
2. Figure is in line with content design, forms an
overlap area (neutral zone) – makes the figure
more static
Key words
Increase/decrease, degree graduation,
shading, nuance, scaling/scale, arrangement,
classification,
as well as advantages/disadvantages
1
2
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Increase/decrease (2)
GUI
Yes x No
Features
1.
The progression suggests continuously
variable scaling from plus to minus (dark
shading should always be at the bottom)
2.
Sliding regulator – open scale allows values
to be positioned freely
3.
Open scale – end points are not clearly fixed
4.
Closed scale – end points are clearly fixed
Key words
Increase/decrease, degree graduation,
shading, nuance, scaling/scale, arrangement,
classification,
as well as advantages/disadvantages
1
2
3
4
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Types of arrows
GUI
x Yes
No
Features
In formal logic, if-then relationships are always
indicated by an arrow:
"A leads to B"
1. Result bracket – a statement is derived from a
list of indeterminate factors
2. Result arrow – "A leads to B"
3. Result arrow with transitional conditions that
are listed in the open arrow
Key words
Result, conclusion, outcome, implication, ifthen
Notes on usage
If block arrows are used, make sure that their tips are
clear – blunt tips annul the "pointer function" (the angle
should be at least 90°)
A clearly directed block arrow can also be very small (in
dark key blue) and still not lose any of its impact
1
2
3
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Consequences (1)
GUI
...
…
…
…
…
…
...
No
Features
...
…
x Yes
Multiple items that are summarized under one
subheader each (or together) lead to one specific result
The linear form is quite practical when only a key
word/brief text appears below the arrow
Opposing brackets (2) suggest a situation that requires a
decision (either – or)
...
1
...
...
Key words
…
…
Consequence, result, conclusion, outcome,
implication
…
…
…
…
...
Notes on usage
If the figure is stretched, the arrow tips must be adjusted
manually (under "Edit points"), otherwise the tips will be
too long
...
2
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Consequences (2)
GUI
...
...
…
…
Yes x No
Features
Multiple items that are summarized under one
subheader lead to multiple results; these, in turn, are
summarized under a separate subheader
The arrow suggests that "A leads to B"
Key words
Consequence, result, conclusion, outcome,
implication
Notes on usage
This form should be used in place of the variant with two
subheaders (basic format) and a result bracket, because
individual lines do not produce a satisfying layout here
Subheader
…
Subheader
…
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Consequences (3)
GUI
...
...
…
…
Yes x No
Features
Variant: Multiple items that are summarized under one
subheader lead to multiple results; these, in turn, are
summarized under a separate subheader
The small block arrow draws more attention to the
implication than does the line with the arrow tip – "A
leads to B"
Key words
Consequence, result, conclusion, outcome,
implication
Notes on usage
The block arrow can also be very small (in dark key
blue) and still not lose any of its impact
It should be the same color as the lines
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Impact (1) – three factors
GUI
Yes x No
Features
TIME
A triangle shows clearly that only three factors impact a
situation (in contrast to a circle)
The offset bent arrows suggest a complex dependence
structure with a circular sequence
Key words
Three factors, three conditions, triangle,
delta, three dimensions
Notes on usage
COST
If the text involves more than just key words, it is a good
idea to place numbered boxes at the three vertices and
then put the corresponding explanations in a legend in
the margin
QUALITY
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Impact (2) – four/six factors
GUI
Yes x No
Features
Solution for the 'impact' chart when little text is required
If centered: The number of factors does not vary! – in
contrast to a list
Key words
Factors, conditions, terms, specifications,
prerequisites, requirements
Notes on usage
To be labeled with key words only
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Impact (3.1) – four factors
GUI
Yes x No
Features
Solution for the 'four factors' chart when more/a lot of
text is required
Factor 1
If centered: The number of factors does not vary! – in
contrast to a list
Factor 2
Overarching
concept of
the four
factors
Factor 4
Key words
Four – factors, conditions, terms,
specifications, prerequisites, requirements
Factor 3
Notes on usage
Module und Variationen
To use:
57
If (e.g. for reasons of space/arrangement) a shape does
not appear in the center, the text can/should be as large
as possible (always centered), possibly in a different
shade
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
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Impact (3.2) – five factors
GUI
Yes x No
Features
Solution for the "five factors" chart when more/a lot of
text is required
If centered: The number of factors does not vary! – in
contrast to a list
Factor 1
Factor 5
Factor 2
Overarching
concept of the
five factors
Factor 4
Key words
Five – factors, conditions, terms,
specifications, prerequisites, requirements
Factor 3
Notes on usage
Module und Variationen
To use:
58
If (e.g. for reasons of space/arrangement) a shape does
not appear in the center, the text can/should be as large
as possible (always centered), possibly in a different
shade
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
E
Example
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Impact (3.3) – six factors
GUI
Yes x No
Features
Solution for the "six factors" chart when more/a lot of
text is required
Factor 6
Factor 5
If centered: The number of factors does not vary! – in
contrast to a list
Factor 1
Overarching
concept of the
six factors
Factor 4
Factor 2
Key words
... – factors, conditions, terms,
Six
specifications, prerequisites, requirements
Factor 3
Notes on usage
Module und Variationen
To use:
59
If (e.g. for reasons of space/arrangement) a shape does
not appear in the center, the text can/should be as large
as possible (always centered), possibly in a different
shade
-> If necessary, switch to slide view
-> Double-click the image
-> Select all (or area required)
-> Copy
E
Example
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