2. Problem
• Irons require several steps and components
• Steamers are hard to use, too professional
for everyday consumers
• Downy Wrinkle Release tries to solve the
problem, but leaves clothes wet and still
wrinkly
3. Solution: Instant Iron
• Aerosol spray can releases humid air which
instantly releases wrinkles from clothing
• No need to smooth the fabric out
• Will not leave fabric with wet marks
• Only setup required is to plug the Instant
Iron into the wall for a few minutes