Trailer analysis of Life As We Know It

1. Life As We Know It
(2010)
Trailer Analysis

2. Unlike the usual trailer of romantic comedy genre, where the first thing to show up is
either the establishing shot of a city that the film takes place or the main character of
the film, this trailer subverts that codes and conventions. It shows the shot of a girl is
preparing for a date and explaining the type of character in more details.
Disclaimer to act as a proof of an official trailer.
The red high heels is an iconography of romance
where girls usually wear it whenever they have
dates. Same goes to make up and dress, in order
to look attractive.

3. The logo of production
companies used in order to
attract wider audience who
has been following their works.
J cut editing used, where he asks ‘Am I late?’
Both the girl and guy to show up signifies that
they are the main characters. Relate to the
previous shot, this girl is suppose to have a date
with this guy.
The written code used in order to explain the relationship of the main
characters. Different from other romantic comedy trailers, where they
often use voice over.

4. Again the use of title to explain the situation.
Somehow, they need to take care of an
orphan, whose her parents are the main
characters’ best friend. The situation where
man and woman dislike each other but they
still have to take care of the baby. This is how
the main character will stay together despite
the-not-successful first date they have.

5. Figuring out their schedule, who is
supposed to take care of the baby,
Sophie. Everything they do is just
contradict to each other.
Bickering is what
they always do every
time they try to talk
to each other.
‘She’s making a poop face’
this scene brings out the
comedy where they had to
use the man’s hat.

6. The existence of the baby change their life to be more
responsible and getting better day by day as parents.
Their clumsiness brings out the funny scenes especially
when they try to take care of the baby.
This describes their life
changes.

7. Poo on her face connotes the
hardship she has just to change
the diapers.
She is a famous actor
especially in romantic comedy
genre. To attract wider
audience by using star appeal
of romantic comedy.
He is also a well-known
actor for romantic comedy
genre. Both popular
romcom’s actor bring out
the humour yet romantic
sense for the film.

8. The present almost at the end
of the trailer. The red colour
used for the word LIFE
indicates that life is actually
not easy.
It doesn’t give a specific date and
just say that it is coming soon in
order to let the audience anticipate
the film.