2. ”
Искам стилен телефон в
готин цвят, нещо с добър
”
Трябва ми нещо бързо с
интуитивен и забавен
”
Трябва постоянно да съм
онлайн, за да проверям
имейли, да чатя и да
дизайн, но на достъпна интерфейс.”
поддържам социалните си
цена.”
контакти.”
3.
4. Устройството разполага с облачна
оптимизация на интернет
страниците. Те преминават през
сървър, който ги компресира, така че
да са оптимални като размери и
скорост.
Say: ”Let’s now look at the target shopper and what they are interested in.”Introduce and work through the three statements that summarise their desires:“I would like a stylish and colorful device, something with a smooth design that is still affordable.” “I am interested in something fast with an intuitive and fun to use interface.” “I always need to be online to check my emails, chat with my friends and stay connected through my social networks.”Ask: ”Based on what we discussed during the first activity and these statments, what sort of profile do you think our target shopper has?”Field responses and summarise: The main target is 16-22 young urban consumers. Commercial target is up to 35. There is a slight female bias. They are looking to use email and IM, whilst looking to take the next step in term of Internet browsing. Social Networks, Social Media and Applications also appeal to them. The design of the device, colours and form factor, is particularly appealing to them. They want a stylish touchscreen and the ability to personalise it to make it their own.
KSM1: Fun and ResponsiveSay: “Let’s start by looking at the key selling messages before moving onto an activity!”Fun and Responsive Explore with a swipe Swipe between three home screens. Get quick and easy access to your favourite short-cuts. Swipe down the Notification bar for messages, alerts, missed calls and other key settings. Fast performance The device is powered by the 1 GHz processor. Enjoy fast Internet connectivity with WiFi, 3G + HSPA. Smooth and accurateThe device has a capacitive, scratch resistant screen providing a fast and intuitive user experience. Great gaming with Angry Birds demo The fast processor and responsive touch screen means you can play great games like Angry Birds! And you can enjoy the 15 levels of Angry Birds demo that come pre-installed on the device, and then unlock more levels with the fast and easy Nokia In-App purchase.
KSM 2: Faster and Cheaper Mobile InternetSay: ”Let’s do another activity, for this one you’ll need to stand up and move around.”Activity 3 – “Fastest Finder”Purpose: To teach participants about the second key message and some of the features of the Nokia Asha 311. This activity is active and will engage participants by using the device hands-on.Content to Teach:KSM2: Faster and cheaper mobile Internet; Technical specs relating to speed and the fast performance from KSM 1.Length: 5 Minutes.Instructions: Distribute demo devices to each participant, or then ask participants to work together in small groups if there aren’t enough devices. Participants will be read a challenge, and they will need to browse the web to find the answer. The person (or group) who finds the information first will score a point.Read all the statements and keep track of the points. The winner is the one who has the most points at the end – you could bring prizes to hand out to the winners.Challenges: What is the population of Spain? (Est. 46,525,002 – Wikipedia) What is the headline on BBC News? (Check beforehand) What is the exchange rate between the Euro and Japanese Yen? (Roughly 103 Yen) How many followers does Lady Gaga have on Twitter? (Check beforehand, somewhere between 24-25 million) What is the Number 1 song in the US charts? (Check beforehand) How many goals did CristianoRonaldo score for Real Madrid in La Liga during the 2011-2012 season? (46) According to “This is Finland”, how many saunas are there in the home country of Nokia? (About 2 million)LearningOutcomes: Participants will have experienced the faster and cheaper Nokia Broswer. They will also have chance to learn about the Nokia Browser interface, how it works and how to use it to find information quickly.When the activity is finished, summarise the key points of the second key selling message:Faster and Cheaper Mobile InternetNokia Browser uses cloud acceleration to compress data, making it faster and cheaper for you to browse the web. Nokia Browser makes it up to 85% cheaper to browse the Internet. And browsing is two times faster. This is backed by an independent third-party test done in the USA that showed Nokia Asha devices were up to 85% cheaper and 2x faster than 13 competitor devices. It’s easy to find the information you want and need with mobile Web Apps. Place your web apps on the My Apps page. The browser screen is localised meaning you can quickly access local and relevant content. Browse the web in both portrait and landscape mode.Activity 4 – “The Asha Freestyle Experience”Say: “Now here’s a non-competitive activity – check it out. With the Nokia Asha 311 full touch campaign we are going to have a freestyle activity available to demo the speed of the Nokia Browser to the customer. Let’s now go through the demo.”1. Ask the teams to open Nokia Browser and type in ashademo.com2. Using the final slide of this deck take a photo of you or your colleague in front of the blue screen, then upload it. 3. The picture will come right back after a few moments with a cool and fun background!
KSM 3: 40 Free EA GamesSay:”The Nokia Asha 311 comes with a great games gift pack! Shoppers get access to download 40 premium EA Games for 60 days after activating the offering.” ”This includes numerous top tiles!” ”Let’s do another activity about this game gift pack!”Activity 5 – “EA Games Puzzle”Purpose: This aim of this activity is to familiarise participants with the variety of games offered in the gift pack.Content to Teach:The EA Games gift package and the games included.Length: 10 minutes.Instructions: Divide participants into pairs or small groups of 3-4 depending on the group size. Print out and distribute a set of cards to each group – these can be found in the appendix. Each set contains 40 cards and each card has the name and logo of one of the games in the EA Games gift pack. Each team then has to group the games into 6 categories: Puzzle, Racing, Sports, Simulation, Strategy and Card/Casino/Board. The team who correctly completes this first is the winner. After the activity you can hand out demo devices and let participants play some of the games - you can also hand out a prize to the winning team.Ask: ”Excellent work, everybody! Now you know all the 40 games, which onces would you like to play most?”Field responses.Say: ”Now in your groups, discuss how you would approach shoppers and sell the 40 free EA Games package.”Gives teams 5 minutes or so to discuss this and circulate the room offering advice and help.Say: ”Excellent work!”Summarise the key points: 40 free EA Games. Available for 60 days after activating the offer. Easily access the games from your home screen. Exclusively theirs to keep forever!
Ask: “When talking to your shoppers, you can refer to the Nokia Asha 311 as a ‘Smart Lite’ device. What does that mean?”Field responses and summarise:Say: “Right, it has many features that you would expect on a smartphone – so that’s why you can refer to it as a ‘Smart Lite’ device. As well as everything we have been discussing, there are three other great features your shoppers can enjoy on the Nokia Asha 311: Nokia Maps, Nokia Messaging and Nokia Social!”Hand out demo devices and get participants to try out each service after you have introduced and discussed them.Nokia MapsUse Nokia Maps to Discover, Share and Get There! Discover: Your position will be shown instantly on the map and will show you interesting places and things to do near you. Get reviews and rating of places and points of interest around you such as restaurants, museums and shops etc... And positioning is done in real time using Nokia Maps! Share: Share your location with friends and family. Simply send a text message with the place info and clickable link – which works in any browser – and that’s it, a great new way to meet up! Get There: Find out how to get there with routes. Nokia Maps gives you turn-by-turn visual directions either on the map or in list-form. Pre-plan and save up to 10 of them.Your shopper’s home country map is included on the deviceShoppers can download other maps when needed via computer or WLAN.Once downloaded they are stored on your device, so there are no data charges when you use them.Nokia Messaging Nokia Messaging is a fresh and intuitive way to stay in touch. It is your messaging HQ and incorporates both email and IM. The full touch UI is easy to use and operate - and with the single notification center for email and IM you can quickly access missed phone calls and text messages. And this single notification channel optimises the use of bandwidth and battery consumption. Enjoy fast login with password manager: just enter your password once for easy access in the future. Push Email: Push-email and notification badges let you instantly know when a new message has arrived. Features a wide range of services: Google, Yahoo Mail, Hotmail and Ovi Mail. IM: Multiple IM services are built-in so you don’t always need to use SMS for sending messages. Stay connected with your friends through your social networks – it’s convenient and also a great way to save money! Features a wide range of services: MSN/Live Messenger, Yahoo Messenger, Google Talk, Ovi Chat, Facebook Chat, MySpace IMNokia Social Nokia Social shows all of your communities available on one screen. It’s a gateway to all your social networks and includes support for a variety of services including Facebook, Twitter (both pre-installed) Orkut, Flickr, Renren and many more… Share your pictures, your location and comments on your wall – all right from your phone. Nokia Social also features cloud acceleration so it optimises the bandwidth usage and reduces battery consumption. Enjoy fast login with the password manager. Choose from landscape or portrait mode, the screen adapts to your choice.Say: “Try out some of the services on your demo devices.”Circle round the room offering support and answering any questions your participants may have.Ask: “Which of these services do you see yourself using?”Field responses and summarise.
Ask: “When talking to your shoppers, you can refer to the Nokia Asha 311 as a ‘Smart Lite’ device. What does that mean?”Field responses and summarise:Say: “Right, it has many features that you would expect on a smartphone – so that’s why you can refer to it as a ‘Smart Lite’ device. As well as everything we have been discussing, there are three other great features your shoppers can enjoy on the Nokia Asha 311: Nokia Maps, Nokia Messaging and Nokia Social!”Hand out demo devices and get participants to try out each service after you have introduced and discussed them.Nokia MapsUse Nokia Maps to Discover, Share and Get There! Discover: Your position will be shown instantly on the map and will show you interesting places and things to do near you. Get reviews and rating of places and points of interest around you such as restaurants, museums and shops etc... And positioning is done in real time using Nokia Maps! Share: Share your location with friends and family. Simply send a text message with the place info and clickable link – which works in any browser – and that’s it, a great new way to meet up! Get There: Find out how to get there with routes. Nokia Maps gives you turn-by-turn visual directions either on the map or in list-form. Pre-plan and save up to 10 of them.Your shopper’s home country map is included on the deviceShoppers can download other maps when needed via computer or WLAN.Once downloaded they are stored on your device, so there are no data charges when you use them.Nokia Messaging Nokia Messaging is a fresh and intuitive way to stay in touch. It is your messaging HQ and incorporates both email and IM. The full touch UI is easy to use and operate - and with the single notification center for email and IM you can quickly access missed phone calls and text messages. And this single notification channel optimises the use of bandwidth and battery consumption. Enjoy fast login with password manager: just enter your password once for easy access in the future. Push Email: Push-email and notification badges let you instantly know when a new message has arrived. Features a wide range of services: Google, Yahoo Mail, Hotmail and Ovi Mail. IM: Multiple IM services are built-in so you don’t always need to use SMS for sending messages. Stay connected with your friends through your social networks – it’s convenient and also a great way to save money! Features a wide range of services: MSN/Live Messenger, Yahoo Messenger, Google Talk, Ovi Chat, Facebook Chat, MySpace IMNokia Social Nokia Social shows all of your communities available on one screen. It’s a gateway to all your social networks and includes support for a variety of services including Facebook, Twitter (both pre-installed) Orkut, Flickr, Renren and many more… Share your pictures, your location and comments on your wall – all right from your phone. Nokia Social also features cloud acceleration so it optimises the bandwidth usage and reduces battery consumption. Enjoy fast login with the password manager. Choose from landscape or portrait mode, the screen adapts to your choice.Say: “Try out some of the services on your demo devices.”Circle round the room offering support and answering any questions your participants may have.Ask: “Which of these services do you see yourself using?”Field responses and summarise.
