1. SLIDESHARE
The Quiet Giant
OF CONTENT MARKETING
Content marketing is a marketing technique that involves the creation or sharing of
content for the purpose of engaging customers. More and more companies are incorporating content marketing into their overall digital strategies.
SLIDESHARE IS THE WORLD’S LARGEST
PROFESSIONAL CONTENT SHARING COMMUNITY
SLIDESHARE VISITOR GROWTH
65
ONE OF THE
TOP 150
60,077,045
60
SITES ON THE WEB
55
50
45
VISITORS (MILLIONS)
60 MILLION
VISITORS A MONTH
40
35
33,194,966
30
25
20
3 BILLION
16,993,514
15
10
SLIDE VIEWS A MONTH
THAT’S 1,140 SLIDES
VIEWED PER SECOND
6,116,777
5
1,529,805
0
2007
2008
2009
2010
2011
HIGHLY PROFESSIONAL AUDIENCE
594
According to ComScore, 100 equals the
average traffic to a particular site within a
specific demographic. SlideShare has five
times traffic from business owners than other
popular websites.
518
507
KEY:
99
130
108
C-LEVEL
156
162
MICRO BUSINESS SMALL BUSINESS
OWNER
OWNER
82
85
94
144
199
89
166
96
139
90
95
91
146
93
99
164
147
BUSINESS
OWNER
WORK IN SMALL
BUSINESS
B2B Marketing
Programs
A recent study by the B2B Technology
Marketing Community on LinkedIn shows the current
state of content marketing in the B2B space.
$
Top Strategies Used in B2B Marketing Programs
71%
82%
Marketers are spending a quarter of
of B2B companies are doing more
their marketing budgets on
content marketing than the
content marketing.
70%
68%
64%
32%
Content
Marketing
Search
Engine
Marketing
Host or
Attend
Events
Public
Relations
Print
TV
Radio
previous year.
SLIDESHARE’S AUDIENCE COMES FROM
ORGANIC SEARCH
SOCIAL NETWORKS
OTHER SLIDESHARE CONTENT
The Optimal
Presentation
Keep It
Short & Sweet
NUMBER OF SLIDES
Be visual
AVERAGE NUMBER OF
PICTURES PER PRESENTATION
33% 45%
Less than 10
10-30
14% 7% 1%
30-50
50-100
AVERAGE NUMBER OF
SLIDES PER PRESENTATION
SOURCES:
CONTENT MARKETING INSTITUTE
SLIDESHARE.NET
QUANTCAST
COMSCORE
100+
19
19
GET TO THE
POINT
AVERAGE NUMBER OF
WORDS PER SLIDE
24