10. Daniel To Milliken Mills? There’s no mill there.
There is a plaza called Mong Kok （旺角）It’s a
giant strip mall selling Asian groceries. My mom
goes there everyday.
People don’t really call the neighborhood “Milliken
Mills”. It’s just the official name but normally you
have to tell them that’s where P Mall is.
It’s basically a large residential district.
Some people thinks they’re in Scarborough.
11. CHALLENGE
Lack of neighborhood identity
Potentially the fourth Chinese town in GTA
People do not have a sense of being in a
distinct district in Milliken Mills.
14. This is a creative branding strategy that uses culture
elements as a metaphor, as well as the natural shape
or pattern of the neighborhood. Intergrate them into
one symbolic entity of the neighborhood.
The design is a process that allows the city to symbolize
neighborhoods by applying the intergration of these two
elements- culture and landscape
38. A symbol is something that represents an idea, a
physical entity or a process but is distinct from it.
The purpose of a symbol is to communicate meaning.
A red octagon may be a symbol for “STOP” On a map,
a picture of a tent might represent a campsite.
Numerals are symbols for numbers. Personal names
are symbols representing individuals. A red rose
symbolizes love and compassion.
41. John Mrs. Lin Stephen
John saw the Milliken Mills events Residents are encouraged to fully The Town of Markham benefits
information through the website engage in the Town of Markham from the social community both
promoting travelling to Markham. by collecting stamps based on of these systems create, as well
He picks up a Markham one of the experiences within the city’s as notoriety for having various
branding implementation- Travel designated ‘districts’ to fill their districts branded like most big
Passport, from Town of Markham Markham Resident Passport. This cities. Payment, income and
Information or their hotel so that passport is available at Town of attendance associated with
they can collect stamps as a Markham Information events and festivals in Markham
souvenir book and redemption of bring revenue into the city to
a complete passport results in a strengthen the economic and
free meal in one of Markham’s cultural infrastructures
historical districts
