1. KODAK alaris
Solutions for Healthcare
A company that is passionate
about using technology to
improve people's lives across the
planet. digital scanners and
intelligent state of the art
software services that power
some of the world's largest
companies to their photographic
paper production that help
people capture and connect with
the emotional moments that
define all our lives.

2. Political and economical
Political
Government regulation
and legal issues
Public policy
Factors:-
Rising cost
Increase access to medical
care and devices
Quality concern
Economical
Affect the purchasing
power of potential
customer
Factors:-
economic growth
Inflation rates
Price of raw material
increased

3. Social and Technology
Social
Demographic and cultural
aspects of external macro
environment
Factors:-
Health counciosness
Population growth rate
Career
attitude
Technology
Can lower barriers to
entry
Production lavels and
influencing outsourcing
decision
Factors:- R&D activity
Automation
Growth of medical device
industry