Personal Information
Organization / Workplace
Bengaluru Area, India India
Industry
Advertising / Marketing / PR
Website
http://www.mu-sigma.com/
About
** 9+ years of experience in research (qual/ quant) and analytics with a strong focus on strategic insights, problem solving and driving actions for research outcomes | Asia (including Australia and Japan) & emerging markets Focus
** Customer insights expert for both B2C and B2B | Skilled at research execution, innovation, vendor & team mgmt., storytelling to drive data driven decisions for product, brand, marketing & sales functions
** Expert on culturally diverse Asian markets - the consumer, media & technology trends
Specialities: Primary Research, Secondary Research Strategic Consulting, Business Research, Customer Intelligence, Analytics, Team building people management, Project man...
Tags
user research
design research
cognitive biases
ux research
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