MIH helps clients innovate faster and more effectively through idea generation and rapid concept evaluation. They deliver innovation services and a toolkit to accelerate new product development and improve success rates. MIH focuses on generating better ideas earlier in the process through insights, interactive voting techniques, and developing ideas into consumer concepts.
Marcus Ward, Peach Consultancy, BIG Assist conference 2016
MIH Credentials
1.
2. We help our clients innovate faster
and more effectively
through quality idea generation
and rapid concept evaluation.
3. MIH, Make Innovation Happen
What we do Who we are
• Innovation Services that help clients accelerate • Founded by ex Client and ex Agency Marketing
New Product Developments and improve success professionals
rates
• Run by Tim Nicol with 30 specialist associates and
• We deliver our promises via a toolkit that can be partnerships
used in modules or as an outsourced innovation
• Plus associate agencies in: • Europe
function.
• USA
• We focus on fewer, better ideas, • China
and do so earlier in the process. • Australia
• Turn Innovation “Funnels” into “Pipes”
• Generate creative new ideas from insights
• Evaluate them fast and early, using novel
interactive voting techniques
• Develop ideas into Consumer Concepts
• Deliver efficient commercialisation
How we do it Who we have worked with
4. I am Tim Nicol…
Why me?
• 20 years pan European experience gained in one of the most
highly regarded FMCG companies in the world.
• 10 successful years of independent business practice
• National recognition as Village Champion on BBC One’s “Village
SOS”
• A valuable combination of a strategic approach married to a
pragmatic real world attitude
I have worked in…
• Food: Mars, Nestle, Glanbia, Premier
• Drink: Diageo, C&C (Bulmers/Magners)
• Non Food: Sony, BP, Scotts
• Media/Third Sector: BBC, Big Lottery Fund