Grouper is a social club that arranges mixers between groups of friends who don't know each other at bars and lounges in New York City. It uses members' Facebook profiles to pair groups and sends them on outings on weeknights. Venues benefit from a guaranteed number of new customers each night and promotional coverage from Grouper in exchange for covering the first round of drinks for each group.
AI+A11Y 11MAY2024 HYDERBAD GAAD 2024 - HelloA11Y (11 May 2024)
Grouper Overview
1.
2. What is Grouper?
Grouper is an invite-only social club that arranges drinks
between two groups of friends who don’t know each other
(3 guys and 3 girls, or 3 guys and 3 guys, etc.) at some of the
best spots in the city.
Our main demographic is young, educated professionals,
ranging in age from early-twenties to early-thirties. We
currently have thousands of members in New York City
and send out hundreds of members on Groupers every
week.
We're already working with a number of great places,
including Apotheke, the Andaz, Ella Lounge, Flute, Hotel
Chantelle, Stanton Social, Viktor & Spoils, and others, but
as we grow, we're evaluating new venues.
3. How it works, part I
Members apply to Grouper using Facebook, and
Grouper analyzes basic information on their profiles,
including age, education, career, interests, and
attractiveness, to pair members for drinks. Each
member brings two friends on their Grouper, and we
pair the vibe and demographic of the group to our
most suitable partner venue. You can check out the
site at www.joingrouper.com.
Members pay a nominal fee to Grouper for the service
upfront, and to ensure they show up where we reserve.
4. How it works, part II
We send groups out every Tuesday, Wednesday, and
Thursday nights at 9 PM, as well as Friday nights at 8
PM, and inform our members the day before where
they'll be going.
We check in with our partner venues every Friday for
the upcoming week’s availability to host Grouper
events, and most venues host 1-2 groups per night each
Tuesday, Wednesday, Thursday, and Friday.
Once availability is confirmed, Grouper will send the
reservation names over to the venue point of contact at
least 24 hours in advance.
5. How it works, part III
All Grouper asks, is that in exchange for sending over up to
24 new customers a week, or about 100 new customers a
month, is that the venue cover the first round of drinks,
which can be a limited selection [usually a selection of
lower-shelf specialty cocktails/well drinks/house
wines/beers].
Grouper will cover gratuity directly [$12] for each of that
week’s first rounds, sent over by check every Friday.
Everything after the first round is list price and entirely for
the venue, so there is no brand dilution.
Grouper will also compile feedback from our members
about the venue after their experience, which we’ll send
over weekly.
6. What’s in it for you?
Grouper guarantees six new customers in your bar/lounge
each Grouper night, which equates to about 100 new
customers per month!
Pre- and Post-Grouper email marketing to our members.
Insightful feedback and new customer statistics, sent over
weekly.
Customized Foursquare check-ins and tweets about your
venues
Buzz amongst our members and their friends after their
Grouper and association with a new, invite-only social club,
but without brand dilution.
Future coverage on Grouper’s website and blog.