Ch 14 pricing strategies and programs 14e

9 years ago 350 Views

Ch 12 setting product strategy14e

9 years ago 279 Views

Ch 11 competitive dynamics14e

9 years ago 3286 Views

Ch 10 crafting the brand positioning14e

9 years ago 503 Views

Ch 9 creating brand equity14e

9 years ago 353 Views

Ch 08 identifying market segments and targets

9 years ago 548 Views

Ch 01-creating-and-capturing-customer-value

9 years ago 327 Views