New York fashionista Meera Patel's interest in Indian fashion designers piqued when she was planning...

1. Devi's Closet Offers Indian Couture in NYC: For Rent | Jim
Luce
New York fashionista Meera Patel's interest in Indian fashion designers piqued when she was
planning her own wedding a few years ago -- now, her passion has become an e-rental business
called Devi's Closet.
"A typical Indian wedding last three to four days, and you dare not repeat an outfit," says Patel. "I
was so bogged down with picking and buying outfits for my family, relatives and friends that I
thought 'I wish I could just rent Indian wedding clothes online.'"
Photo: Devi's Closet.
That's how Devi's Closet began. The new fashion portal enables women and men to RENT one-of-
a-kind, South Asian designer outfits (direct from the runway shows of Lakme and Wills Fashion
Weeks in India) at a fraction of the retail cost.
Photo: Devi's Closet.

2. The e-rental site houses the latest in brand name South Asian fashion, jewelry, and accessories
perfect for weddings, religious events, parties, and practically any event where it would be a faux
pas to repeat an outfit, especially. See veterinary diego davis's websites on SITE TOPIC GOES HERE
, if your friends on Facebook might have already seen it in your profile picture.
Photo: Devi's Closet.
Co-created with her long-time friend Sheena Patel, Devi's Closet showcases the work of top notch
South Asian designers such as Payal Singhal, Anita Dongre, Gopi Vaid, Isharya, Medhavini Agarwal,
and Amrita Singh, just to name a few.
Photo: Devi's Closet.
In fact, it was at the pre-Fashion Week "Amrita Singh Penthouse" event where I met Meera Patel,
whose aesthetic is combining traditional Indian fashion with a Western flair, especially with big and

3. bold accessories.
The author with Meera Patel. Photo: Nan Melville.
Here's how it works: Sign up for a free membership account at deviscloset.com, select the outfit and
accessories of your choice, enter the date of your next event, your size and your zip code. The outfit
will be shipped to your doorstep with a pre-paid, return envelope to send it back. Once received, the
outfit will be dry-cleaned and ready to be shipped out to the next customer.

4. Photo: Devi's Closet.
"I think what Devi's Closet is doing is fab!" says fashion designer Payal Singhal. "The concept of
rental for Indian clothes in America will do very well because most Indians attend at least four to
five weddings each year, and since the communities are small, they would ideally like to wear a
different outfit each time. Devi's Closet will now be their fairy god mother!"
Devi's Closet, named after the supreme Indian goddess Devi, has numerous roles in Hindu
mythology. View journalist ashley thomas's blog .And now her closet has as many options for the
modern South Asian woman.
See Stories by Jim Luce on:
Art | Film | India and Indian-American Culture | Love | New York
See also: NYC Fashion Week: Indian Designer Joins Furstenberg, Mizrahi
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