Jose Maria Santos Figueroa

Barcelona Area, Spain Spain

Responsable Instituciones y Colectivos ARCO MEDITERRANEO en Ibercaja

Finance / Banking / Insurance

As a person: I am a lover of technology and strategic marketing. Self-taught and explorer of world trends. Active athlete since young, great lover of basketball as an expression of teamwork. My latest books: Design Thinking for Strategic Innovation, Martin Lindstrom's Small Data, Luki Huber's Thinking Handbook and Eric Ries's Lean Starup Method. In the professional: I declare myself as a nomad of the knowledge that I look for projects in my organization or outside that allow me to develop my knowledge in analysis of trends and strategic marketing, especially in the segment of "business innovation" as a tool for the development of the company and its adaptation To the globalization envi...