‘Stakeholders’ Equilibrium - People that matter’ by Prateek N. Kumar
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Lot has changed and lot will, not only for the Clients' but also for people and organizations working in the Experiential Marketing Industry. Globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and operational processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today's brand perspective.
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‘Stakeholders’ Equilibrium - People that matter’ by Prateek N. Kumar
- 1. NeoNiche NeoNiche defines, designs and delivers tailor made experiential marketing solutions for its Clients. No comments ‘Stakeholders’ Equilibrium - People that matter’ by Prateek N. Kumar NeoNiche Integrated Solutions Pvt. Ltd. 22:18 Brand , Event , NeoNiche Lot has changed and lot will, not only for the Clients' but also for people and organizations working in the Experiential Marketing Industry. Globalization and technology advancement is shaping the way we perceive and see things today like never before. Strategies, tactics, and operational processes that just a decade ago reigned supreme, now look a little out of sync, when viewed through today's brand perspective. As the line between traditional ATL and BTL agencies have started blurring, marketers have started looking for more robust agencies that could rise up the ‘value chain' and be more integrated in its approach. Also, what has changed over time is Stakeholders' Equilibrium - People that matter, their approach, thoughts and adaptability.... be it a client, their agencies or the people who work in these agencies. Clients today are looking for agencies which can grow up the value chain from being a vendor to a marketing partner, who understands their brand and provides ‘Value for money' solutions rather than rack-listed services. And though this is easier said than done, what is required by the agencies is consciousness of the fact, that at the heart of stakeholders' equilibrium lie the most important stakeholders - vendors, partners and people who work in these agencies. generated with http://html-2-pdf.com Page 1 of 6
- 2. When Suppliers are paid on time and are treated as an integral part of the agency, they replicate the same passion in delivering the brand promise and gothat extra mile, much beyond their "call of duty". The same benchmark can be used on the internal team who churn out innovative ideas, create concepts, creatives and execute them on ground for the clients. For doing this we do not have to look far. Our clients have set the best benchmark possible. The need of the hour is to customize the better practices to serve the purpose of an experiential marketing agency.Making the employee a true stakeholder by on time payment of salaries, ESIC, provident funds, organizational transparency ensuring that the agency performance and employee performance is aligned is the first step. Also, long serving employees could be rewarded through additional perks, bonuses, or something like ESOP making them a partner in the true sense. NeoNiche lives by the DNA of "Ideas, Innovation and Insight". Any campaign that we work on, we try to bring our ideas to the table coupled with an out of the box thinking mind-set. This has helped us in proposing and executing innovative solutions, be it a ‘Silent Theatre Conference' or a ‘blue casted experience zone' in an event. For all our clients we try to act as a trusted adviser, building our insights into any campaign in MIS recommendations. When one enters the NeoNiche Office, the first thing to be seen is a board with our ‘Mission Statement'. When each day ‘NeoKnights' walk into the office our mission board is what greets them:- "We aspire to be the most ‘Respected', 'Caring' and 'Innovative' Experiential Marketing Company in the world. It is our firm belief, that if we pursue respect, care and innovation, then we will not short-change our Clients, we will care for our colleagues, their families and the society in general, treat our partners with respect and understanding and will never violate the law of the land in whichever Country we operate in. It is our conviction that such pursuit towards growth will create an environment of trust, harmony and excellence - the pillars which will lead to constant Innovations for our Clients." This statement is not just a mere coinage of words but a constant reminder of who we are generated with http://html-2-pdf.com Page 2 of 6
- 3. and what we aspire to be. We do live in exciting times, where things change within a blink of an eye.What keeps all of us who are a part of an exciting discipline called marketing on the go, is our undying passion, that adventurous streak, our affinity for challenges and that gush of adrenalin when it all falls together...Those "moments of truth", knowledge of a work well done and we all are ready for the next challenge....aren't we? Prateek N. Kumar is the Founder and Managing Director of NeoNiche Integrated Solutions Pvt. Ltd. an experiential marketing agency. Read the complete article by the author in the February 2013 issue of Experiential Marketing. LiveMint presents Clarity through D... HT Media holds second edition of 'C... Kotak Privy Art of parenting event Older Post No comments : Post a Comment Related Posts generated with http://html-2-pdf.com Page 3 of 6
- 4. BRAND EVENT NEONICHE CATEGORY POPULAR POSTS Google Atmosphere Apps Event concludes in Mumbai - NeoNiche Google Atmosphere App multi city tour, a platform for decision makers and influencers of leading organisations, to discuss and learn h... NeoNiche: Best in class Exhibitions and Event Organisers generated with http://html-2-pdf.com Page 4 of 6
- 5. NeoNiche is an integrated experiential marketing company committed to achieve brand marketing objectives and deliver measurable results... Kotak Privy Art of parenting event Kotak bank with an intent to engage its privy customers organised an interactive knowledge gaining session “The Art of Parenting” for t... NeoNiche... NeoNiche defines designs and delivers tailor made experiential marketing solutions for its Clients. We provide complete range of marketing... HT Media holds second edition of 'Clarity through Debate - NeoNiche NeoNiche Integrated Solutions Pvt. Ltd. managed a panel discussion on 'Clarity through Debate' (CTD) for HT Media's suppleme... PREDA and Promosalons focus on fashion and home design trends Paris Region Economic Development Agency (PREDA), with the support of Promosalons, hosted a unique presentation and discussion about th... NeoNiche executes tri-city launch event for Boehringer Ingelheim The theme of the launch events was ‘Change of Anti Coagulation-Unleash The Pradaxa Power'. The events witnessed a panel discussion fol... How to go Live Twitting your Events #1 Create a Dedicated Event Profile You are going to have at least 500 tweets per event, so create a profile specific to the event. E.g. ... Mint organises fifth edition of the Banking Conclave -NeoNiche Mint organised the fifth edition of the annual Banking Conclave which was held on Feb. 14 at Trident, Mumbai. The event was managed by N... generated with http://html-2-pdf.com Page 5 of 6
- 6. © NeoNiche 2014 . Powered by Blogger LiveMint presents Clarity through Debate - NeoNiche NeoNiche Integrated Solutions managed a panel discussion on 'Clarity through Debate' (CTD) for HT Media's supplement, LiveMi... generated with http://html-2-pdf.com Page 6 of 6