Neil Kelley
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Leeds, United Kingdom United Kingdom
Occupation
Course Director - Undergraduate Marketing
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neilkelley.tumblr.com
About
I'm Senior Lecturer and Course Director within the School of Marketing, PR and Communications, responsible for our two Undergraduate Marketing degrees BA (Hons) Marketing Management and BA (Hons) Marketing with Advertising Management. I've brought in the CIM Graduate Gateway, BING Forward and Google Online Marketing Challenge for the Undergraduate degrees - adding a level of professional education and qualification to the already high quality degree content. I am a Lead Examiner with the CIM for Digital Marketing, as well as one of their Specialist Awards/Modules - Mobile Marketing in Practice - and an Examiner with the University of Cambridge. I'm also a practising marketer as well...
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marketing digital communications advertising planning strategy ppc seo personal selling beckett leeds degree integrated marketing communications display web design sem sustainability digital marketing social media earned media cro in-store sponsorship content marketing user expereince ux sales public relations direct marketing mix sales promotion objectives media situation analysis audit concepts sostac disruption theory introduction
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Advertising Strategy Overview

3 years ago • 150 Views