IV Dia da Gestão do Desporto - NEGOD/AE Presentation by: Eng. Estrela da Cunha | Director in Alvalade XXI Stadium - Sporting.C.P.

2. THE CLUB :

3. THE CLUB
CLUB’S FOUNDATION : 1906
2006 :1 st CENTURY
AFFILIATED MEMBERS : 87.131 ( 29/03/2011 )

4. THE CLUB
22 DIFFERENT SPORTS (GYMNASTICS, SWIMMING,
ATHLETICS, HANDBALL, BOXING,..)
13 250 TITLES ( DURING FIRST CENTURY )
6 000 ATHLETS
104 OLYMPIC ATHLETS
8 OLYMPIC GAMES MEDALS
21 EUROPEAN CUPS
18 FOOTBALL PORTUGUESE CHAMPIONSHIPS

5. 1998 : THE BOARD OF
DIRECTORS,
DECIDES TO DEVELOP A
STRUCTURAL PROJECT,
PREPARING
THE CLUB FOR NEW CENTURY

6. THE PROJECT :
• To remove the two training pitches from
Alvalade (near old stadium), to outside Lisbon
• To build a Training Center in Alcochete ( inside
a farm of 250 000 m2, 20 km south of Lisbon )
• To build Alvalade XXI on the area of old training
pitches ( new Stadium, Museum, Sports
Building, etc. )
• To demolish the old stadium and to sell this area
for the construction of offices and home
buildings

7. THE AIMS :
• TO OFFER BETTER TRAINING CONDITIONS TO
ATHLETS
• TO GIVE THE BEST SECURITY AND COMFORT
STANDARDS TO CUSTOMERS AND SPECTATORS
• TO ATTRACT NEW CONSUMER TARGETS:
CORPORATE AREA, FAMILIES ….
• TO INCREASE SERVICES QUALITY
• TO IMPROVE BUSINESS PROFITABILITY

8. THE NEW STADIUM

9. JANUARY 2001

10. OCTOBER 2001

11. FEBRUARY 2002

12. MAY 2002

13. MAY 2002
Sporting – Benfica
2- 1
... and Sporting became the portuguese
championship of 2001/2002 .

14. JULY 2002

15. SEPTEMBER 2002

16. SEPTEMBER 2002

17. JULY 2003

18. JOSÉ ALVALADE STADIUM
• END OF CONSTRUCTION : JULY 2003
• BUILDING TERM : 30 MONTHS
• MANPOWER : 3 500 000 HOURS
• AVERAGE DAILY NUMBER OF WORKERS : 367 ( with a peak of
844 )

19. JULY 2003

21. SOME CONSTRUCTION FIGURES
• EXCAVATION VOLUME : 480 000 m3
• CONCRETE VOLUME : 73 000 m3
• STEEL : 7 300 ton
• ROOF : 2 160 ton
• MASTS HEIGHT : 60 m
• STANDS AND PITCH : 30 000 m2
• STAND’S ROWS : 27 km

22. JULY 2003

23. JOSÉ ALVALADE STADIUM
• STADIUM CAPACITY : 50 049
– 163 SKYBOXS WITH 1541 SEATS
– 1 968 BUSINESS SEATS
– MAIN TRIBUNE : 100 SEATS
– PRESS TRIBUNE WITH 199 SEATS
– DISABLED: 50 PLACES

24. 6 th AUGUST 2003

25. JOSÉ ALVALADE STADIUM
INAUGURAL CERIMONY : 6th AUGUST 2003
SPORTING – MANCHESTER UNITED
3 - 1

26. STADIUM TOUR

27. SPORTING MUSEUM
MAIN OFFICE
HEALTH CLUB
MEDICAL CLINIC
SPORTS BUILDING
NORTH
NORD
ALVALÁXIA CENTRE COMMERCIAL
FAMILY ENTERTAINEMENT CENTER

29. Level -2 & -1 – Parking
Level - 2
1315 places

30. Level -2 – Locker Rooms
Level - 2

31. Level 0 – Main Entrance
Level - 2

32. Level 0 – Turnstiles (80)
GATE 4 GATE 1
Level - 2
GATE 3 GATE 2

34. Level 0 – Conference Room (248 places)
Level - 2

35. (26)
Bars
Level - 2

36. Level 2 west – business seats
Level - 2
979 places

37. Piso 3 – Corporate Club
Level - 2
(500m²)

38. Level 3 – skybox sponsor
(14 sponsor skybox x 12 places = 168 places)
Level - 2

39. Level 3 – tribune (100 places)
Level - 2

40. Level 7
Level - 2
Media Places

42. THE ARENA OF GREAT PERFORMANCES

50. IN THE FIRST EIGHT SEASONS :
( 2003 / 2004 UNTIL 2010 / 2011 )
214 BIG EVENTS, including :
198 MATCHES OF SPORTING TEAM
•38 matches in UEFA competitions
•UEFA CUP FINAL 2004/2005
5 MATCHES OF EURO 2004 TOURNAMENT
4 MATCHES OF PORTUGUESE TEAM
4 CONCERTS – PHIL COLLINS, U2, ROLLING STONES,
AC/DC
5.647.496 SPECTATORS
( 2011/03/25 )

51. INVESTMENT AND ASSET MANAGEMENT

52. INVESTMENT
• STADIUM AND CAR PARKING 111.672.790 €
• ACCESSIBILITIES 9.492.468 €
_________________
121.165.258 €

53. FINANCING
SOURCES
• STATE SUPPORT ( 20,2% OF INVESTMENT):
– STADIUM AND PARKINGS: 17.907.917 €
– ACCESSIBILITIES: 6.626.872 €
__________________
TOTAL 24.534.789 €
• REMAINING INVESTMENT :
EQUITY CAPITAL + BANKING LOANS

54. FINANCING
SOURCES
• PORTUGUESE STATE SUPPORT :
STADIUM CONSTRUCTION
– CRITERIA : 25% OF SEAT REFERENCE COST
– SEAT REFERENCE COST CONSIDERED : € 1 300
– 25% OF SRC : € 325 / SEAT
– 50 455 SEATS X € 325 = € 16 397 875
– EFFECTIVE SEAT COST : € 1 600

55. STADIUM INVESTMENT SPLIT :
Videoscreens ( 2 )
Telecomunic. and sound system
Building automation system
Electron. security systems
Power generators ( 2 )
Electrical instal. and lighting
Fire fighting system
Elevators
Mechanical inst. and air condit.
Pitch
Fittings and seats
Roof
Concrete structure and stands
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Excavation
2.
4.
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8.
10
12
14
16
18
20
€
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€
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56. ESTRATÉGIA SEGUIDA NAS
EMPREITADAS DAS ESPECIALIDADES:
– Empreitadas por áreas tecnologicamente homogéneas
–Preços máximos garantidos
–Solicitação de propostas alternativas ás dos cadernos de
encargos ( visando soluções tecnológicas mais avançadas,
menor investimento, menor custo de operação ou melhor
adequação á operação )
–Solicitação, em simultãneo, de propostas para a manutenção

57. STADIUM BUDGET
INCOME: € 14 800 000
Corporate Sky Boxes : € 4. 801. 000
Founding Members and Sponsors :
€ 2 591 000
Seat Rights : € 699 000
Events : € 1.200 000
Advertising : 2.050.000
Stadium Rents : 3 150 000
Facilities Revenues : 450 000

58. OPERACIONAL COSTS: € 6.000.000
– EXTERNAL SERVICES AND SUPPLIES
( MAINTENANCE AND TECHNICAL ASSISTANCE
CONTRACTS, SAFETY AND SECURITY,
HOSPITALITY, CLEANING SERVICES, ENERGY,
WATER, COMMUNICATIONS, INSURANCES, ETC)
– € 5.000.000
– PERSONNEL
– € 1.000.000

59. OPERACIONAL COSTS
Infrastr., & Gen. Maint.
€ 1.200.000
Maintenance Personnel
Electric. & Mech. Equip.
€ 1.000.000 Other Tecnol. Equip.
Telecom. Infrastr., Sound
€ 800.000 Pitch Maintenance
Hospitality
€ 600.000 Season Tickets
Electric. Gás, Water
Operations Personnel
€ 400.000
Advertisem. Supports
Cleaning Services
€ 200.000
Insurances
Security Services
€0 Others
Maintenance Costs Production Costs

60. PARADIGMAS DO MODELO DE GESTÃO
OPERACIONAL DO ESTÁDIO
– Estrutura interna de gestão e de controlo da
actividade
–Outsourcing das actividades de especialidade :
contratos de manutenção ( electromecânica, elevadores,
tv’s, videoscreens, segurança electrónica, torniquetes,
som e comunicações, cctv, bloqueadores de portas,
cobertura, c. civil, relvados e espaços verdes ....) e
contratos de segurança – estática e ARD’s, - limpeza,
RSU’s, hospitalidade, catering, etc
–Forte pendor da actividade preventiva ( planos de
manutenção mensal e rotinas de antes evento )
–Rigor na gestão – objectivo, a eficiência dos custos

61. ALGUNS DOS EQUIPAMENTOS TECNICOS
INSTALADOS
– 2 Postos de Seccionamento e de Transformação ( 10,3 MVA )
– 264 quadros eléctricos, 7 400 luminárias, iluminação do relvado através
de projectores de arranque a quente (168 x 2 000 W )
– Central de produção de água gelada ( 7 / 12 º C ), com 5 chillers ar /
água e uma potência de refrigeração de 6,5 MW
– Central de produção de água quente ( 90 / 70 º C ), com 3 + 2 caldeiras
de gás natural, num total de 6 MW de potência calorífica
– 145 UTA's , com uma capacidade de renovação de ar de 520 000 m3/h
– 14 elevadores
– 2 Centrais de Segurança
– Sistema de CCTV digital com 189 câmaras
– 80 torniquetes e 20 readers
– 2 videoscreens de 48 m2 cada um
– 300 aparelhos de TV

63. SPM – Sporting Património e Marketing, SA
Sistema de Gestão Técnica Centralizada

64. SPORTING ACADEMY – THE TRAINING CENTER

66. AND THE FUTURE BEGINS HERE .......

73. THE END