This is all about Why Swarovski and Armani are coming in e-commerce?

1. Luxury brands Swarovski and Armani cash
in on e-commerce
Reference Taken From THE TIMES OF INDIA
Submitted by – Navneet singh
PGDM 1ST YEAR
Sunstone Eduversity

2. Contents
• What is Swarovski and Armani?
• Why are they coming for online shopping?

3. Swarovski
• Swarovski is a manufacturer, marketer and retailer of premium jewellery and consumer products
ranging from decorative objects to lighting and accessories.
• Swarovski Crystal Business
• Revenue: EUR 2.38 billion (2011: EUR 2.22 billion)
• Number of employees: 25,135
• Total number of stores worldwide: approx. 2,350
• Number of stores by region:
• Asia/Pacific: approx. 770
• North/South America: approx. 470
• Europe: approx. 1,100
• Swarovski’s products are sold in approx. 170 countries.
• Production locations: Austria, China, Czech Republic, India, Liechtenstein, Thailand and US.

4. Armani
• Key people is Giorgio Armani
• Products : leather goods, shoes, watches, jewelry, accessories, eyewear, cosmetics and home interiors.
• Founded in 1975
• Founders by Giorgio Armani and Nat Stack
• Headquarters in Milan, Italy
• Area served Worldwide
• Revenue : € 1.8 billion (2011)
• Operating income : € 281.8 million

5. Why are they coming in e-commerce?
• Now days, large customers are doing online shopping in India.
• More and more Indians taking to online shopping some labels including Swarovski and Armani, have
come forward to test the waters.
• Online sales currently make 3% of the professional business that comes from the brand's online
presence on platforms like Myntra and Jabong.
• Customer base are eight million in 2012, it has climbed to 35 million in 2014, according to the report,
which also claims that by 2016 India’s customer base will be 100 million — a phenomenal growth of
over 12 times in just four years.
• The highest growth rate was seen in the apparel segment — almost 64 per cent over last year, followed
by baby care products at 53 per cent, beauty and personal care products at 52 per cent and home
furnishings at 49 per cent.

6. • The current valuation of the market, which stands at about $3 billion for
e-commerce now, is also set to shoot up to $15 billion by 2016.
• India’s e-commerce market is likely to have a whopping 100-million
customer base, with women being the major contributors, and would be
valued at $15 billion by 2016.
• In 2014, 50 per cent of shopping queries were made through mobile
devices, compared to 24 per cent in 2012.

7. THANK YOU