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Competitive Trend : Hindi Entertainment




          Week 50 (9th December to 15 st           Week 49 (2 nd December to 8 st December
  December 2012)                           2012)
Trend Summary : Hindi Entertainment

o Reality Show, Bigg Boss Season 6 on Colors , continues to reign as the No. 1
  Hindi General Entertainment show in the last 2 weeks

o   Balika Vadhu on Colors moved one position up in week 50 to 2nd rank replacing
    Bade Achche Lagte Hain on Sony Entertainment

o Bade Achche Lagte Hain on Sony Entertainment holds 3rd rank compared to
  2nd rank in Week 49

o   Yeh Rishta Kya Kehlata Hai on Star Plus moved to 4th rank in week 50 replacing
    Madhubala Ek Ishq Ek Junoon on Colors in Week 49

o   Kaun Banega Crorepati on Sony Entertainment occupies 5th rank in week 50

o Hindi General Entertainment sees 2 shows of Colors and Sony Entertainment
  and 1 show of Star Plus in the Top 5 in Week 50 compared to 3 shows of Colors
  and 1 show of Sony Entertainment and Star Plus in Week 49
Competitive Trend : Hindi Movies




          Week 50 (9th December to 15 st           Week 49 (2 nd December to 8 st December
  December 2012)                           2012)
Trend Summary : Hindi Movies


o Wanted on Star Gold holds 1st rank in week 50 replacing recently Premiered,
  Jannat 2 on Max which was consistently among the top 5 searched Hindi movie
  in the last three weeks.

o    Kahaani on Movies Ok holds 2nd rank in week 50 replacing Ghajani on UTV
    Movies in Week 49

o    3 Idiots on Max occupies 3rd rank in week 50 replacing recently Premiered Ek
    Tha Tiger on Max in Week 49

o   Ghajini on UTV Movies holds 4th rank in week 50 replacing Zindagi Na Milegi
    Dobara on Channel V

o    Hindi Movies sees 1 movies each of Star Gold, Movies Ok, Max, UTV Movies
    and Sony Entertainment in the Top 5 in week 50 compared to 2 movies of Max
    and 1 movies each of UTV Movies, MTV and Channel V in the Top 5 in week 49
Competitive Trend: English Entertainment




          Week 50 (9th December to 15 st           Week 49 (2 nd December to 8 st December
  December 2012)                           2012)
Trend Summary : English Entertainment


o Grey’s Anatomy on Star World has moved one position up and holds 1st rank in
  week 50 by replacing Two and Half Men on Star World

o Two and Half Men on Star World, slipped to 2nd rank in week 50

o How I met your Mother on Star World maintains its 3rd rank in week 50 replacing
  Ripley’s Believe It Or Not! on AXN which consistently occupied 3rd rank in 47th
  and 48th week

o    Pawn Stars on History TV occupies 4th rank replacing Supernatural on AXN .
    Supernatural on AXN slips to 5th rank in week 50 replacing The Vampire Diaries
    on Z cafe

o 3 shows from Star World continues to be in Top 5 in the last 4 weeks
Competitive Trend : English Movies




          Week 50 (9th December to 15 st           Week 49 (2 nd December to 8 st December
  December 2012)                           2012)
Trend Summary : English Movies


o Real Steel on Star Movies has replaced Inception on HBO in week 50 as the top
  searched movie

o Recently premiered The Hangover Part 2 on HBO holds 2nd rank in week 50
  replacing 13 on Star Movies in week 49

o Harry Potter and The Half Blood Prince on Movies Now occupies 3rd rank
  replacing 127 Hours on Star Movies

o Pirates of the Caribbean : The Curse of the Black Pearl on Star Movies holds 4th
  rank replacing Sherlock Holmes on Movies Now in week 49

o English Movies sees 2 movies each of Star Movies and Movies Now and 1
  movie of HBO in the Top 5 in week 50

o    English Movies sees 2 movies of Star Movies and 1 movie of Pix, HBO and
    Movies Now in the top 5 in week 49

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Competitive trend 50 49 week

  • 1. Competitive Trend : Hindi Entertainment Week 50 (9th December to 15 st Week 49 (2 nd December to 8 st December December 2012) 2012)
  • 2. Trend Summary : Hindi Entertainment o Reality Show, Bigg Boss Season 6 on Colors , continues to reign as the No. 1 Hindi General Entertainment show in the last 2 weeks o Balika Vadhu on Colors moved one position up in week 50 to 2nd rank replacing Bade Achche Lagte Hain on Sony Entertainment o Bade Achche Lagte Hain on Sony Entertainment holds 3rd rank compared to 2nd rank in Week 49 o Yeh Rishta Kya Kehlata Hai on Star Plus moved to 4th rank in week 50 replacing Madhubala Ek Ishq Ek Junoon on Colors in Week 49 o Kaun Banega Crorepati on Sony Entertainment occupies 5th rank in week 50 o Hindi General Entertainment sees 2 shows of Colors and Sony Entertainment and 1 show of Star Plus in the Top 5 in Week 50 compared to 3 shows of Colors and 1 show of Sony Entertainment and Star Plus in Week 49
  • 3. Competitive Trend : Hindi Movies Week 50 (9th December to 15 st Week 49 (2 nd December to 8 st December December 2012) 2012)
  • 4. Trend Summary : Hindi Movies o Wanted on Star Gold holds 1st rank in week 50 replacing recently Premiered, Jannat 2 on Max which was consistently among the top 5 searched Hindi movie in the last three weeks. o Kahaani on Movies Ok holds 2nd rank in week 50 replacing Ghajani on UTV Movies in Week 49 o 3 Idiots on Max occupies 3rd rank in week 50 replacing recently Premiered Ek Tha Tiger on Max in Week 49 o Ghajini on UTV Movies holds 4th rank in week 50 replacing Zindagi Na Milegi Dobara on Channel V o Hindi Movies sees 1 movies each of Star Gold, Movies Ok, Max, UTV Movies and Sony Entertainment in the Top 5 in week 50 compared to 2 movies of Max and 1 movies each of UTV Movies, MTV and Channel V in the Top 5 in week 49
  • 5. Competitive Trend: English Entertainment Week 50 (9th December to 15 st Week 49 (2 nd December to 8 st December December 2012) 2012)
  • 6. Trend Summary : English Entertainment o Grey’s Anatomy on Star World has moved one position up and holds 1st rank in week 50 by replacing Two and Half Men on Star World o Two and Half Men on Star World, slipped to 2nd rank in week 50 o How I met your Mother on Star World maintains its 3rd rank in week 50 replacing Ripley’s Believe It Or Not! on AXN which consistently occupied 3rd rank in 47th and 48th week o Pawn Stars on History TV occupies 4th rank replacing Supernatural on AXN . Supernatural on AXN slips to 5th rank in week 50 replacing The Vampire Diaries on Z cafe o 3 shows from Star World continues to be in Top 5 in the last 4 weeks
  • 7. Competitive Trend : English Movies Week 50 (9th December to 15 st Week 49 (2 nd December to 8 st December December 2012) 2012)
  • 8. Trend Summary : English Movies o Real Steel on Star Movies has replaced Inception on HBO in week 50 as the top searched movie o Recently premiered The Hangover Part 2 on HBO holds 2nd rank in week 50 replacing 13 on Star Movies in week 49 o Harry Potter and The Half Blood Prince on Movies Now occupies 3rd rank replacing 127 Hours on Star Movies o Pirates of the Caribbean : The Curse of the Black Pearl on Star Movies holds 4th rank replacing Sherlock Holmes on Movies Now in week 49 o English Movies sees 2 movies each of Star Movies and Movies Now and 1 movie of HBO in the Top 5 in week 50 o English Movies sees 2 movies of Star Movies and 1 movie of Pix, HBO and Movies Now in the top 5 in week 49