People's Insights Volume 1, Issue 25 : Kyck


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50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is Kyck. For more, see:

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People's Insights Volume 1, Issue 25 : Kyck

  1. 1. crowdsourcing | storytelling | citizenshipPeople’s Insights: Volume 1, Issue 25Kyck
  2. 2. What is Kyck?Its a social network dedicated to football, a real-time communityof fans that delivers content, connects people and brings aliveall the action on the field.Source: ,
  3. 3. Logging onRegistration is currently by invites only. The team urges users to requestfor an invite, which gets answered in a day. Alternatively, fans can pingKyck on Twitter by using the #KYCKme hash tag to sign up.Source: ,
  4. 4. Kyck to shareA kyck is a post on the network. Users can share photos, videosor 140-character text updates. Kyckers can also share interestingkycks on Twitter and Facebook.
  5. 5. Top Kycks discover relevant contentUsers can follow clubs, international teams and their favouriteplayers for information about them, prioritised in Top Kycks.They can also follow other users.Source:
  6. 6. Live social match feedEach live match is listed as an event. Users can join events to follow thegame, get statistics and engage in a discussion. Events are like theBBC or Sky Sports live match feeds, with a social element added on.Source:,
  7. 7. A complete football experienceThe platform provides users with a complete football experienceby offering curation, discovery, consumption, and distribution of contentand products.Source: ,
  8. 8. Connecting fansThe platform enables fans to connect with friends and other fansacross the globe. By following, posting, commenting, sharing andthrough live match features, fans can engage at various levels.Source:
  9. 9. Twitter, Facebook and Pinterest connectionKyck incorporates features from popular social networks. It maintainsthe 140-character limit and tag feature like Twitter, shares the homefeed like Facebook and curates content like Pinterest.Source:
  10. 10. Football on the goKyck released an iOS app and plans to launch an Android variant soon.Fans can access the latest updates and engage in discussions even onthe go, that is, on the mobile.Source: ,
  11. 11. CompetitorsFootball Meister, which focuses on gamification elements like badgesand trophies, and Football Social Club, which enhances the footballexperience for players, are Kycks main competitors.Source: ,
  12. 12. More People’s Insights Weekly reportsEvery week, we dive into one topic for discussion on the MSLGROUPInsight’s Network and discuss insights and foresights, in three keyareas: crowdsourcing, storytelling and citizenship. Crowdsourcing Storytelling: Citizenship Mahindra Spark the Rise @MarsCuriosity #Kony2012For more reports, visit:
  13. 13. Read People’s Lab insights and foresightsThe People’s Lab team shares the insights and foresights from theMSLGROUP Insights Network on the People’s Insights weekly blog andthe People’s Insights Quarterly magazine. MSLGROUP Insights People’s Insights People’s Insights Network weekly blog Quarterly magazine 50+ MSLGROUP planners We deep dive into Every quarter, we will compile share and discuss inspiring conversations around one the best insights from the projects on corporate project -- on the MSLGROUP network and the blog in the citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a storytelling. on the broader social web -- to showcase of our capabilities. distill insights and foresights.For more, visit
  14. 14. Coming soon: People’s Insights AnnualReportIn early January 2013 we will publish the People’s Insights AnnualReport, in which we synthesize our insights from throughout 2012 andprovide foresights for business leaders and change-makers for 2013.
  15. 15. People’s Lab: Crowdsourcing Insights &InnovationPeople’s Lab is MSLGROUP’s proprietary crowdsourcing platform andapproach that helps organizations tap into people’s insight forinnovation, storytelling and change.For more, visit
  16. 16. For People’s Labsolutions,