Michelle Drumm

Greater Chicago Area United States

Senior User Experience Researcher

Technology / Software / Internet

User research helps us identify and fill gaps in our knowledge through investigation about how and why people use technology. It helps us build empathy for how people live their lives and better design for their needs. It helps us gain insight into customer behavior to help define the functionality that is the most critical. It helps us improve usability by learning quick and early what does and does not work well for users. Research can happen at any time in the process if you have a gap in knowledge. Whether you need to build a foundational understanding for a new project, to generate inspiration and ideas for design, or if you just need to evaluate and inform decisions already made...