1. Strengthening and Broadening of Corporate Partnerships Yellowstone Park Foundation Audrey Flattes | Carolyn Ray | Chaiti Sen | Erin Loveridge | Jesse Jacks | Jordan Ostapchuk| Moqi Liu

2. Agenda Client Introduction Goals and Objectives DIVE Consulting Action Plan Phase 1 Summary Phase 2 Summary Phase 3 Summary

3. Yellowstone National Park (YNP) & Yellowstone Park Foundation (YPF) What is YNP? Established in 1872, Yellowstone National Park is America's first national park. Located in Wyoming, Montana and Idaho, it is home to a large variety of wildlife including grizzly bears, wolves, bison, and elk. Preserved within Yellowstone National Park are Old Faithful and a collection of the world's most extraordinary geysers and hot springs, as well as the grand canyon of the Yellowstone. The Park hosts approximately 3 million visitors per year. What is YPF? The Yellowstone Park Foundation is a 501(c)3, non-profit organization created in 1996. A group of concerned citizens, working with the National Park Service, started the Foundation in order to protect, preserve, and enhance Yellowstone National Park. The Foundation works to fund important projects and programs, many of which are beyond the financial capacity of the National Park Service. The Foundation receives no annual government funding; it relies instead upon the generous support of private citizens, foundations, and corporations to ensure that Yellowstone's great will remain for future generations.

5. Identification of 5 companies whose stated values and corporate social responsibility strategies align with the philanthropic goals, marketing strategy and values of YPF

6. Preparation of a "Partner Engagement Survey" for future use

7. Deliver a comprehensive "Go-to-Market" strategy and strategic communication plan to acquire and retain corporations as long-term corporate partners

10. Corporate social responsibility (CSR) & financial reports

12. Exploration of potential for both cash and in-kind donations

14. Phase 1 (Industry Research) Results

16. Current partners:Canon USA, Coca-Cola, ConocoPhillips, Toyota Motor Sales USA, UnileverDevelop survey and interview tools to solicit feedback from current and past corporate partners Distribute survey to all past/present corporate partners Analyze survey and interview responses

18. Most organizations look to enter a long-term relationship with partners, averaging between 2-7 years, with the opportunity for continuedpartnership after 7 years

20. YNP delivers for corporations looking to partner with an organization that has astrong sustainability focus

21. YPF has been a good bridge between the park and corporations

22. Constructive Themes

23. Partners want widespread employee involvement

24. YPF should pay attention to changing CSR goals

26. Sample Pitch Presentation Yellowstone Park Foundation And now, a look at the sample Johnson & Johnson Pitch Presentation you benefits together us

27. What’s in it for you? Yellowstone Park Foundation Investors see potential for shareholder value from environmental, social, and governance programs. By learning where investors see value, CFOs themselves may change their views and will be able to communicate more valuable information to investors. (Source: McKinsey Global Survey Report, “Valuing Corporate Social Responsibility.” 2009) Leading companies are finding ways to strategically partner with organizations like YPF in order to form mutually beneficial relationships. “CSR is an aspect of taking care of a company’s reputation, managing its risks and gaining a competitive edge.” (Source: The Economist, “Just Good Business: A Special Report on CSR”, 2008) you benefits us together

28. Past examples of partners’ benefits Yellowstone Park Foundation Technology and Education Sponsorships: Canon U.S.A. Canon has supported wildlife conservation and research in Yellowstone National Park, with cash contributions and in-kind technology, since 1997. Earlier this year, Dan Stahler, a Project Biologist in Yellowstone, participated in the Photo Marketing Association’s trade show in Las Vegas and showcased the many ways Canon products are used in Yellowstone. His talk about the use of Canon equipment in ongoing wolf research was one of the event’s most well attended sessions and fascinated the audience. you benefits us together

29. Our relationship vision Yellowstone Park Foundation We envision that the relationship between YPF and Johnson & Johnson can help both organizations expand on already existing core values. For Johnson & Johnson, YPF is an opportunity to create a direct environmental impact. For YPF, the Johnson & Johnson brand provides an opportunity to expand their current education offerings by providing wilderness survival care programs. This is in addition to the conservation of Yellowstone’s land and wilderness. you benefits us together

30. Questions? Thank You