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Two things you need
  to know about Women:




• Women make 85% of all household
 and 62% of all office buying decisions*
• They LOVE 102.5 Mountain FM!**
  Women 12+             Women 18+     Women 25+          Wom 25-54

        #1                    #1         #1                   #1
  Wom 18-64             Wom 21-49     Wom 18-34          Wom 25-49

        #1                    #1         #1                   #1
  Wom 18-49             Wom 21-34     Wom 35-49          Wom 21-44

        #1                    #2         #1                   #1
  Wom 18-44             Wom 35-49     Wom 18-24          Wom 25-64

        #1                    #1         #2                   #1
  “Why She Buys” by Bridget Brennan      *Eastlan Spr 2010 Data MoFr 6a -7p

Ratings Ad Spring 2010

  • 1. Two things you need to know about Women: • Women make 85% of all household and 62% of all office buying decisions* • They LOVE 102.5 Mountain FM!** Women 12+ Women 18+ Women 25+ Wom 25-54 #1 #1 #1 #1 Wom 18-64 Wom 21-49 Wom 18-34 Wom 25-49 #1 #1 #1 #1 Wom 18-49 Wom 21-34 Wom 35-49 Wom 21-44 #1 #2 #1 #1 Wom 18-44 Wom 35-49 Wom 18-24 Wom 25-64 #1 #1 #2 #1 “Why She Buys” by Bridget Brennan *Eastlan Spr 2010 Data MoFr 6a -7p