1. Two things you need
to know about Women:
• Women make 85% of all household
and 62% of all office buying decisions*
• They LOVE 102.5 Mountain FM!**
Women 12+ Women 18+ Women 25+ Wom 25-54
#1 #1 #1 #1
Wom 18-64 Wom 21-49 Wom 18-34 Wom 25-49
#1 #1 #1 #1
Wom 18-49 Wom 21-34 Wom 35-49 Wom 21-44
#1 #2 #1 #1
Wom 18-44 Wom 35-49 Wom 18-24 Wom 25-64
#1 #1 #2 #1
“Why She Buys” by Bridget Brennan *Eastlan Spr 2010 Data MoFr 6a -7p