1. THE YOUTH
Members
Leader: Tran Thai Dan Thanh
Nguyen Trieu Phuc Hai
Nguyen Hai Phuong Hanh
Do Thi Phuong Dung
Tran Nguyen Khoa Hung
Pham Chau Bao Khoa
Truong Tran Ngoc Son

2. Contents
 Company Information
 Market Analysis
 Products and Services
 Campaign
 Financial Analysis
 Management
Clip Le Quoc Nam

3. Company Information
2HoPe – “2nd Home of
Pets”
“From Human With
Love”

4. Company Introduction
Objective
 Reach the goal of being an successful, credibility
corporation.
 Earning back the capital within 5 years.
 Making a good image in both domestic and oversea
markets.

5. Company Introduction
Mission
 We always care about our customers through
providing best quality products and services.
 We always try to contribute to the community by
enriching people’s mind with the love of
animals.
 We always expect to enhance Vietnam’s image
in the eyes of international friends.

6. Company Introduction
Keys to success
 In close relationship with trustworthy foreigner
suppliers to have best resources of the high
quality goods with lower costs compare to
others competitors.
 Direct marketing is our major campaign to
introduce our long-term care for customers.
 Competitive price.

7. Market Analysis
 Target market:
 All classes of income with pet’s care demands.
 Market demands:
 Having a pet.
 High requirement in choosing race.
 Pet’s health caring services.
 Training pets.

8. Market Analysis
Competitors
 Available competitors:
 Veterinary surgeries.
 Pet’s house, pet-selling shops:
 Pet Mart (Ha Noi – Pet shop, pet groomer, pet training);
 Petworld Petshop (Q5, TP.HCM);
 Nana pet (Online shop); Oh My Pet Shop (Q.Phu Nhuan,
TP.HCM).
 Small retailers, illegal traders,…

9. Why should customers choose
us?

10. Why should customers choose us?
 Quality guarantee
 Professionalism
 Reasonable price
 Special offers for patrons
 Conscientiousness
 Responsible
Why?

11. Customers
• All households which have the demand of keeping
a pet (dogs, cats).
• Owners expect to train their pets.
Freq. Percent
Total 5,396 100%
Have pets 4,163 77.1%
Do not have pets 1,233 22.9%
Clip Map’s owner (Hotel
1)

12. Services
Health care

13. Services
Keeping pets when owners are away

14. Services
Pets grooming

15. Services
Training

16. Services
Pets breeding (chosen from purebred pets)

17. Products
 Main food
 Extra nutritious food

18. Products
 Pet’s houses
 Accessories

19. Products
 Preventing and curing medicines
 Vaccine

20. Campaigns
 Initial customers
 Marketing
 Sales
 Finance

21. Customers
 Relationship
 Direct surveys

22. Marketing
 Direct marketing
 Indirect marketing
 Pets’ golden day

23. Sales
 Direct sale
 Online

24. Financial Analysis
 Initial capital
- Infrastructure: 20.5 billions
- - Building cost
- - Furniture cost
- - Medical equipments
- Products imported: 850 millions
- - Cages, toys, clothes, foods…
- - Medicine and vaccine

25. Financial Analysis
 Expenses:
 Promotion and sample fees: 400 millions
 Staff’s salary: 200 millions/months

26. Income and Expenses in the first month
 Revenue: 200,000,000 include:
 Products: 1,500 x 80,000 = 120,000,000
 Services: 200 x 400,000 = 80,000,000
 Expenses: 310,000,000
 Salary: 200,000,000
 Advertising & Products sample: 100,000,000
 Electricity and Water costs: 10,000,000

27. Financial Analysis
 Cash flow forecast
January 31 February 28 March 31 April 30 May 31 June 30
Cash of Start of
Project
1,700,000,000
Cash in for Month 200,000,000 220,000,000 246,000,000 283,000,000 334,000,000 407,000,000
Cash out for Month 310,000,000 280,000,000 280,000,000 270,000,000 270,000,000 250,000,000
Monthly Cash Flow
from Operation
(110,000,000) (60,000,000) (34,000,000) 13,000,000 64,000,000 157,000,000
Cumulative Cash
Balance
(110,000,000) (170,000,000) (204,000,000) (191,000,000) (127,000,000) 30,000,000

28. Management
CEO
Finance Assistants
Marketing Staffs
Sales Staffs
R&D Assistants
HR Staffs
Medical
Expert
Assistants
Veterinarians

29. Thank you for your
attention