1. Ads Penalties for False/Deceptive
Cease and desist orders
Civil penalties, consumer redress and other monetary
remedies
Corrective advertising, disclosures and other
informational remedies
2. Fake ‘’Limited’’ Offers
Falsely stating that a product will only be available for
a very limited time, or that it will only be available on
particular forms for a very limited time in order to
deprive consumer of the ability to make on informed
choice.
3. How do we determine if
advertising is misleading?
The characteristics of the goods or services;
The price;
The condition governing the supply of the goods or the
provision of services;
The nature qualities and rights of the advertiser.
4. How would misleading advertising
be controlled?
The member states will ensure that those persons or
organisation with a legitimate interest may;
Bring a court action against misleading advertising ;
Bring the advertising before a competent
administrative body to rule on the complaints or to
institute the appropriate legal proceedings.
