The Secret Codes of AdWords Scripts By Steven Hammer
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From the SMX East Conference in New York City, September 27-29, 2016. SESSION: How To Find, Hack & Build Great AdWords Scripts. PRESENTATION: The Secret Codes of AdWords Scripts - Given by Steven Hammer, @armondhammer - RankHammer, President. #SMX #24B
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The Secret Codes of AdWords Scripts By Steven Hammer
- 1. #SMX #24B @armondhammer Decoding Code The Secret Code of AdWords Scripts Steve Hammer President, RankHammer
- 2. #SMX #24B @armondhammer Breaking the Code
- 3. #SMX #24B @armondhammer Is this how code feels
- 4. #SMX #24B @armondhammer From Fear to Confidence
- 6. #SMX #24B @armondhammer About Me FAMILY What it’s all about FOOD AND WINE Eating as an art form? HOCKEY Go Stars RANKHAMMER Dallas Based Digital Marketing Agency
- 7. #SMX #24B @armondhammer What do we do every day?
- 8. #SMX #24B @armondhammer Manage by rules Exceeds Goal CPA Too High Bid Reduce by 15% Action
- 11. #SMX #24B @armondhammer11 Basic Logic When • Conditions In • Item Scope Change • Operation Unless • Limits Selector Iterator logic
- 12. #SMX #24B @armondhammer Specifying a Script When • Conditions In • Item Scope Change • Operation Unless • Limits When • CPA is higher than XXX In • Target Campaign Change • Bids by - 10% Unless • Impression share is <50%
- 15. #SMX #24B @armondhammer Loops and Conditions
- 16. #SMX #24B @armondhammer http://www.codecademy.com/tracks/javasc ripthttp://www.w3schools.com/js/default. asp http://www.learn-js.org/ Learning a little JavaScript https://www.khanacademy.org/computing/computer- programming
- 17. #SMX #24B @armondhammer Make the blocks your own
- 18. #SMX #24B @armondhammer Worst Script Ever
- 22. #SMX #24B @armondhammer Logger – Line 2 Bulk Operations > Logs> Details> Logs>
- 23. #SMX #24B @armondhammer Selector – Line 3 - 6 Makes an array of the type Filtered by conditions Finished with get();
- 24. #SMX #24B @armondhammer Selector Conditions are AND Connect with . End with ;
- 26. #SMX #24B @armondhammer Variables Discreet • 5.23 • ‘Office’ • 5+3 • ‘Today’ + variable Arrays • [4, 5, 7, 9] • [‘Home’,’Office’,’Hotel’] Objects • {name:’Steve’,zip:75204,car:’Subaru’} • {1:Array1,2:Array2}
- 27. #SMX #24B @armondhammer Selector Get all keywords With a CTR greater than 0.01 For all time
- 28. #SMX #24B @armondhammer We Now Have Selected every keyword That has ever Gotten a click
- 29. #SMX #24B @armondhammer While Next Sets up the repeating
- 30. #SMX #24B @armondhammer Payload Calls a method to make a change
- 31. #SMX #24B @armondhammer Iterator Find the maximum CPC Add 1% Set as new Max CPC
- 32. #SMX #24B @armondhammer Worst Script Ever
- 33. #SMX #24B @armondhammer First Change
- 34. #SMX #24B @armondhammer First Change
- 35. #SMX #24B @armondhammer End Product
- 36. #SMX #24B @armondhammer Change {almost} anything
- 37. #SMX #24B @armondhammer Next Level Prewritten Scripts + Code Snippets
- 38. #SMX #24B @armondhammer Starting Scripts http://www.rankhammer.com/blog/2541/i-heard-you-like-adwords-scripts https://developers.google.com/adwords/scripts/docs/solution/ http://freeadwordsscripts.com
- 39. #SMX #24B @armondhammer Defining a Function Functions can return values to feed a variable Functions can also just be invoked, even without parameters
- 41. #SMX #24B @armondhammer Not exactly ready to use
- 42. #SMX #24B @armondhammer Odd Selector Logic Values have to become strings
- 43. #SMX #24B @armondhammer ODD Selector LOGIC To make it flexible it has to be: “Column Operator” +Value 'Name = "' + var + '"' Odd Selector Logic
- 44. #SMX #24B @armondhammer Tweak The Selector
- 45. #SMX #24B @armondhammer45 Organize Protip: Make aText Document Store modified function snippets Copy Paste next time
- 46. #SMX #24B @armondhammer Multiple Functions
- 47. #SMX #24B @armondhammer Look at real needs
- 48. #SMX #24B @armondhammer Good Candidates DailyActivities • Scale Changes • Profit bidding Bulk Changes • KW addition Rapid Movement • Limited Inventory • Price Changes Creative Models • Correlated Bidding Ad Copy Rotation • Timely Changes
- 49. #SMX #24B @armondhammer Specifying a Script When • Conditions In • Item Scope Change • Operation Unless • Limits When • CPA is higher than XXX In • Target Campaign Change • Bids by - 10% Unless • Impression share is <50%
- 50. #SMX #24B @armondhammer Franchises – Locations growing
- 51. #SMX #24B @armondhammer Our problem When • Conditions In • Item Scope Change • Operation Unless • Limits When • A new location launches In • New adgroup Change • Add city name to base keywords Unless • N/A
- 52. #SMX #24B @armondhammer The goal – another way Marketing +marketing +plano “marketing plano” “plano marketing”
- 53. #SMX #24B @armondhammer Flesh out the basic idea – all comments
- 54. #SMX #24B @armondhammer Find snippets and modify
- 55. #SMX #24B @armondhammer Flesh out the details
- 56. #SMX #24B @armondhammer Test and Preview
- 57. #SMX #24B @armondhammer I expect you to die try
- 58. #SMX #24B @armondhammer Protip: CopyTo Editor Review Changes as “proposed” Reject to undo
- 59. #SMX #24B @armondhammer LEARN MORE: UPCOMING @SMX EVENTS THANK YOU! SEE YOU AT THE NEXT #SMX