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Carson McKee Social Media Benefits

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Carson McKee Social Media Benefits

  1. 1. How to Benefit from Social Media Presented by: Carson McKee, Direct Contact www.directcontact.ca
  2. 2. Why You Should Care About What I Say ► The web is becoming more social ► Web 3.0 and the semantic web ► Social network use has already eclipsed e-mail use ► Social media is not new, but there is no path ► Mobile will outpace desktop internet use by 2015
  3. 3. Consider… ► Number of minutes spent online from a global audience was dominated by Yahoo! and MSN in 2006 ► Today, Facebook is the website that gets by far the most attention, minute for minute ► Facebook is the single largest repository for user-generated content such as pics, videos, links and comments
  4. 4. Why social media? ► Why market anywhere? ► It’s where your customers are ► Interaction and dialogue ► Real time campaigns
  5. 5. My Agenda ► ROI and monetization ► Selling in the social space ► Inventory and activation ► Marketing in the social space ► Trends and forecasts
  6. 6. My Focus ► Facebook ► Twitter ► Linkedin ► YouTube = obvious/possible conflict ► MySpace = decline ► Flickr = redundant
  7. 7. ROI and Monetization ► If social media is free, what’s the “I” stand for?
  8. 8. ROT ► Returnon Time ► How much time/resources to dedicate? ► Engagement is great, but…
  9. 9. How Can We Make $$$? ► Social media inventory  Facebook custom tabs  Profile pic  Promotion integration  Twitter background ► eCommerce tie in
  10. 10. Review: Facebook Pages ► Vancouver Canucks ► Gap ► Bud Light
  11. 11. Promotion Integration ► Drive back to your website ► What’s in it for your market? ► Consistent appearance ► Contests and rules with Facebook ► Real time/duration ► Platform crossover ► Brand synergy
  12. 12. Best Practices ► Separate brand from fans on Facebook ► Keep messaging/look consistent ► Work towards defined goals ► Dealing with negative feedback  Statuses  Uploads (pics)  Other examples…
  13. 13. Best Practices ► Contesting on Facebook  Challenges and advantages  Required min. $10K ad spend ► Twitter is excellent for contesting ► Twitter may be a better fit than Facebook ► Twitter as a listening tool  Twitter listening demo
  14. 14. Recent Facebook Changes ► Facebook F8 ► Fans turns into “Likes” ► Like buttons ► Open Graph ► Dynamic profiles ► Like button demo
  15. 15. What’s Next for Twitter? ► Twitter Business Center  Brand verification  Accept DMs from non-followers ► Huge for customer service  Currently in beta/invite only
  16. 16. LinkedIn ► Essential in the business world ► Strong profiles create a corporate presence ► Leverage/manage groups ► Build out “Company” section
  17. 17. Blogging ► Dynamic vs. static website ► Give them a reason to return ► Give some info for free  Charge for more… ► Interactive and collaborative ► Blog demo…
  18. 18. Using a RSS Reader ► Saves you time ► More efficient ► Collects info for you to share ► Content generation vs. Content sharing
  19. 19. Some Social Media Resources ► Mashable.com ► AltitudeBranding.com ► ChrisBrogan.com ► DirectContact.ca
  20. 20. Summary ► The web is becoming more social ► Mobile use is increasing ► Differentiation is key ► Participate in the conversation around brand ► Content creation and content sharing
  21. 21. Thank You! Carson McKee, Direct Contact 604.763.3944 www.directcontact.ca Carson.directcontact@gmail.com

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